Sep 9, 2020 | Small Business Marketing
How do you get someone's attention? An irresistible promise. Let me show you what I mean. Imagine, you are in the middle of the desert, your throat is parched. Road-weary, you've been traveling for days. You know that if you do not drink soon you will die. How much...
May 31, 2020 | Small Business Marketing
According to DemandMetric.com, “Per dollar spent, content marketing generates 3 times as many leads as traditional marketing.” That's awesome but there is still an issue. Content marketing requires the creation of a lot of content or does it? Between blog...
Jul 30, 2019 | Small Business Marketing
Today I thought we would talk about how to use banners and signs in your marketing. Recently, my daughter had some yard signs made to let people know that she is now offering facials as part of her business, The Eclectic Look, I decided to ask local Sulphur, Louisiana...
Jul 25, 2019 | Small Business Marketing
Viral marketing or viral advertising is a business strategy that uses social media to promote your content, products, and services. It takes its name from the idea of a virus, such as the flu, and how fast content “spreads” online. So what does it really take to go...
Jul 20, 2019 | Small Business Marketing
UPDATE 2019: When I originally wrote this post in 2014 there were big conversations going on about how guest blogging was no longer going to work as an SEO tool. Boy were they wrong. I decided to update this post so you could see what guest blogging is doing for...
Jun 15, 2019 | Small Business Marketing
Are you using video marketing in your business? If not, these statistics may inspire you: By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends) 55% of people watch videos online every day....
Jun 13, 2019 | Small Business Marketing
Ugh! There are certain words that bring terror to the minds of a small business owner. Online marketing definitely makes the top five of that list. Whether it is because you just don’t know where to start or you have tried and it didn’t work or it just seems so...
Jan 19, 2019 | Small Business Marketing
Anyone who runs a small business knows how important it is to keep costs under control, yet still market their business effectively. Therefore, they will always be on the lookout for no-cost or low-cost marketing ideas for small business. Online Marketing Ideas for...
Oct 15, 2018 | Small Business Marketing
Digital products are an effective way to grow your business. In addition to being used to build a list and provide bonus value for your audience, you can sell them online to add to your bottom line. If you’re selling a digital product then chances are you’ve put in a...
Jul 10, 2018 | Small Business Marketing
It doesn’t matter what kind of business you have, what products or services you sell, how big your company is or how long you’ve been operating. The point of having a business is to make money. And chances are, one of your most important sales channels (and possibly...
Jul 3, 2018 | Small Business Marketing
Just write a book, they say. Easy for them, right? You sit down at the computer to write and your mind goes blank, or maybe your thoughts are just so busy that you feel like there’s no direction. Writing a book is a powerfully effective way to grow your business. It...
Jan 6, 2018 | Build Your Business
Are you using an e-book to build your list? Recently, I have had several clients working on updating their e-books as part of their list building strategy. And I started thinking about what your e-book can do for you once someone has downloaded it. You want to provide...
