What is Viral Marketing?

What is Viral Marketing?

Viral marketing or viral advertising is a business strategy that uses social media to promote your content, products, and services. It takes its name from the idea of a virus, such as the flu, and how fast content “spreads” online. So what does it really take to go...
Blogging on Purpose

Blogging on Purpose

Earlier today I was speaking with a new client and she said that she “blogs on purpose”. At first that struck me as a funny way of saying it but then it made me start thinking – How many of us are actually blogging on purpose? What does...
Is Guest Blogging Really Over?

Is Guest Blogging Really Over?

UPDATE 2019: When I originally wrote this post in 2014 there were big conversations going on about how guest blogging was no longer going to work as an SEO tool. Boy were they wrong. I decided to update this post so you could see what guest blogging is doing for...
3 Steps to Creating An Amazing Community

3 Steps to Creating An Amazing Community

One of the things that people always ask me is “Michele, how do you attract such an amazing community?”. As one of my blog readers (and part of my community), you know that people who aren’t humble, hard working and good hearted don’t last long in my circles. Not that I repel them – they just know they are in the wrong group. Having the right community around me makes my work a pleasure – because I know that I what a teach changes the lives of some fabulous people.

3 Ways to Increase Your Brand Awareness

3 Ways to Increase Your Brand Awareness

How much time and energy do you spend on brand awareness? Maybe a better question is “What is brand awareness?” For many, this is a small part of their overall marketing strategy, yet when done correctly, increasing brand awareness can amplify your other marketing...
The Best Video Marketing Ideas

The Best Video Marketing Ideas

Are you using video marketing in your business? If not, these statistics may inspire you: By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends) 55% of people watch videos online every day....
Online Marketing Made Easy

Online Marketing Made Easy

Ugh! There are certain words that bring terror to the minds of a small business owner. Online marketing definitely makes the top five of that list. Whether it is because you just don’t know where to start or you have tried and it didn’t work or it just seems so...
Blogging Tips for Beginners

Blogging Tips for Beginners

Are you struggling to get results from your blog? I hear from business owners every day. They wonder why they’re even blogging and what they’re supposed to get from it. So, let’s clear that up first, before I share my blogging tips for beginners. Why Blog? Your blog...
Low-Cost Marketing Ideas for Small Business

Low-Cost Marketing Ideas for Small Business

Anyone who runs a small business knows how important it is to keep costs under control, yet still market their business effectively. Therefore, they will always be on the lookout for no-cost or low-cost marketing ideas for small business. Online Marketing Ideas for...
Why Isn’t Your Digital Product Selling?

Why Isn’t Your Digital Product Selling?

Digital products are an effective way to grow your business. In addition to being used to build a list and provide bonus value for your audience, you can sell them online to add to your bottom line. If you’re selling a digital product then chances are you’ve put in a...