11 Tips to Build a Social Media Audience

11 Tips to Build a Social Media Audience

Owning and growing an online business requires you to wear several hats. As an entrepreneur, you need to be able to make decisions about financial aspects of your business, about customer service, innovation, and product development; you also need to be able to decide...
The Best Social Media Content

The Best Social Media Content

Maybe you’re one of those people who think “luck” is the key to success with social media. Unfortunately, this is a common belief, when in fact “luck” has nothing to do with it. If you want to get the best return on investment, it makes sense to embrace best...
3 Specific Ways to Get Clients on Social Media

3 Specific Ways to Get Clients on Social Media

How is your social media marketing going? Probably not as well as you would like. You know that social media is a useful tool and marketing tactic, but you’re unsure how to make it work for you or how to use it to grow your business. If you’re tired of spending...
3 Steps to Making the Most of Your Facebook Timeline

3 Steps to Making the Most of Your Facebook Timeline

If you’re like many business owners, you know you need to embrace social media but you may not be sure entirely how to make it worth your time.  Facebook is no exception!  Just because you are posting on your Facebook timeline doesn’t mean that people are seeing...
A Quick Guide to Google Keyword Planner

A Quick Guide to Google Keyword Planner

Are you writing blog posts on your website but no one seems to be paying attention? The real question is are you writing blog posts that people want to read? There is an easy way for you to know what people want to read. It is called The Google Keyword Planner.  When...
3 Social Media Mistakes You Don’t Have to Make

3 Social Media Mistakes You Don’t Have to Make

Let’s talk social media mistakes!  Most online entrepreneurs know that social media is an important avenue for business growth. But not everyone knows how to use it the right way.  The end result is that many end up hurting their brand reputation and bottom line...
How To Use Twitter to Test Your Headlines

How To Use Twitter to Test Your Headlines

Finding exactly the right words is the key to getting people to open your e-mails, click on your links, and to share them.  One of the best ways to get people to open more of your communications over time is to keep testing and improving your headlines. You know me,...
3 Social Media Mistakes That Cost You

3 Social Media Mistakes That Cost You

Are you trying to find your clients on social media? When my clients start to build their social media strategy one of the first things we talk about are the basics. We are going to talk about what I consider to be the three most important steps in setting up your...
Overcoming Social Media Procrastination

Overcoming Social Media Procrastination

I’ve noticed that whenever I post about consistency and creating an effective social media strategy, some people start getting overwhelmed and believe that social media is out of their reach. It really isn’t!