Jan 31, 2012 | Build Your Business
What do you think of the new google privacy policies? Google is streamlining their 70 different privacy policies (one for gmail, one for google docs, one for You Tube) and morphing them into one policy for all of Google. They are also making your information available across platforms so that you can access “all things Google” with just one login. On top of that, they made it easier to get your data from Google and transfer it to another service.
Jan 31, 2012 | Social Media
Are you using social media effectively in your business? According to recent surveys, the majority of small businesses have a social media presence of some sort (a Facebook page or a Linked In profile) but a very small minority are actually posting anything to social media on a consistent basis.
Jan 25, 2012 | Social Media
Are you still staying away from Linked In? Many people I talk to shy away from Linked In’s “buttoned -up” very professional image.
Not using it is turning your back on access to millions of people. Where else can you get that kind of advertising for your business?
Jan 24, 2012 | Social Media
Do you want more followers on Twitter? Right now, there is a bit of a controversy whether more followers = better on Twitter. When you get a lot of followers it is probably true that a few hundred followers might be just as effective for you as a few thousand. But, many of the people who read this blog are just starting to use Twitter and need to build a critical mass to start with. Just make sure that you keep your following small enough so that you can pay attention and interact with them rather than just having them scroll through your Twitter feed.
Jan 23, 2012 | Small Business Marketing
Knowing how to use keywords is essential to creating an effective website. The internet is a giant database — all of the information is sorted and organized by topic and the keywords that best describe the information. By paying attention to keywords and search phrases, you can position your site to be found more easily on the web.
Here are six good reasons why keywords matter:
Jan 23, 2012 | Small Business Marketing
Website traffic is the lifeblood of any business that operates online. More traffic means more potential customers — and (of course!) more customers results in more money in your pocket. One of the complaints I hear fairly often – is that sometimes the expense of advertising and driving traffic to your site isn’t worth the few extra customers you get in return.
Jan 21, 2012 | Social Media
I often teach people who to create social media profiles on a specific networks — but did you know that a lot of the “rules” apply to all of the networks. As a matter of fact, you can really boost your visibility and personal brand by being consistent and following these 10 rules.
Jan 18, 2012 | Social Media
One of my favorite networking tools is Facebook. Here are some tips on using Facebook to attract new clients, get more publicity and build your expertise and community online.
Jan 18, 2012 | Social Media
If you’ve been browsing the web today – you’ve probably noticed that several sites are blacked out today in protest of a bill currently in the Senate called SOPA/PIPA. I don’t generally write about politics on this blog — but SOPA/PIPA is very scary. The bill is designed to help the entertainment industry enforce copyright rules. As written, it has the power to cripple the Internet and destroy social media. In essence, SOPA/PIPA requires domain hosts to shut down websites that contain any copyrighted material and payment processors to withhold payment. This can be done at the word of the copyright holder with no further proof necessary.
Jan 11, 2012 | Build Your Business
Jan 9, 2012 | Small Business Marketing
Scribd is a social media channel which allows you to share your published documents, .pdfs, Powerpoints, etc. You can upload materials for people to access for free — or you can sell on the site. Scribd started out being for academics, but now it is used by small businesses, individuals, large companies. non profits, etc. It is like giant virtual library. And, it is easy to add your material to it.
Here are some reasons to consider submitting your documents to Scribd:
Jan 7, 2012 | Social Media
Are you making rookie mistakes that make you look unprofessional on Facebook? Read this blog post and see if you are making 5 mistakes I see every day.
