Jul 7, 2018 | Small Business Marketing
Using keywords in your blog posts is one way to make sure that your audience sees your posts. I know there is a lot of confusion about keywords (and many people who will charge you a lot of money to find them for you).
Quite simply, keywords are just the words that people type into Google or their search engine of choice to find you. One of the best ways to find keywords (besides using the google keyword tool) is to join forums and facebook groups with your ideal clients — take note of the words they use to describe their problems. Those are likely to be excellent keywords for you.
Jun 30, 2018 | Build Your Business
One of the hardest things for small business owners to discover is what makes them unique. When you understand your unique business advantage you can not only easily answer the question that terrifies most entrepreneurs – “So what do you do?” You can also...
Mar 3, 2018 | Small Business Marketing
Today I thought I would answer one of the questions that I get asked the most. “Michele, what do I need to have on my website?” Creating an effective website is actually very simple. It is a matter of asking yourself how to make your website face toward...
Jan 11, 2018 | Small Business Marketing
What is stopping you from blogging? Are you worried about not having enough information to write about? The one thing I can tell you is that you have within your immediate grasp enough information in your brain to write your first several blog posts. You can worry about the rest later.
Oct 28, 2017 | Build Your Business
Starting a business is not for the faint of heart. It takes guts, courage and a lot of hard work. And at times it may feel like you are never going to get out of the start-up phase. For some, this phase can last years and feel like it may never end. A Startup Business...
Oct 21, 2017 | Make More Money, Small Business Marketing
A lot of small business owners leave money on the table because they either don't have a follow-up strategy or they don't follow through on the process. This usually happens because they’re too busy managing their current business. Follow-up is a critical way to get...
Oct 13, 2017 | Build Your Business
“This is a sponsored post by UnitedHealthcare. All thoughts and opinions are my own.” A few weeks ago I wrote a blog post about small business health insurance. In that post, I wrote about three reasons that small business owners need to offer health insurance for...
Apr 22, 2017 | Social Media
I’ve noticed that whenever I post about consistency and creating an effective social media strategy, some people start getting overwhelmed and believe that social media is out of their reach. It really isn’t!
Apr 15, 2017 | Social Media
Getting more likes, follows, stumbles or subscribes at the end of the day means you’ll get more traffic to your website and more money in your bank account. It also means you’ll have more long-term reach to launch viral campaigns from and promote new products.
Apr 1, 2017 | Social Media
You’ve worked hard to build your community using social media. Here are some tips on using your community to make more money without being salesy or sleazy.
Mar 25, 2017 | Build Your Business
How would it feel to know that you have a group of people that want to promote you and your business to the world? They hang on your every word. They love your ideas, your products and services and can’t wait to share you with their audience. Well those are just a few of the reasons to build a community.
Dec 3, 2016 | Make More Money
I know envy isn’t an emotion we normally admit to, but be honest, have you ever felt a little envious when you hear about consultants and coaches who are getting paid $5,000, $10,000 or even $20,000 for 1 day of work? How can you make money with VIP days? If you are...
