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Linked In Basics: How To Use Linked In to Promote Your Online Business

When I start talking to clients about Linked In — they usually resist because they think that Linked In is for people who work for big corporations or who are looking for a job. I’ve found that Linked In is an excellent way to get more traffic to your site, reach a target audience and increase your conversion rate.

Are you paying attention to your audience?

Did you know that your social media accounts are a gold mine of information about your prospects. Often small business owners get wrapped up in sending out information via social media — that they don’t bother to track the information that their clients are giving them every day via interaction. Keeping track of the results of your posts will help you to build relationships more quickly because you’ll be giving more of what they’ve been reacting to.

Linked In Basics: How to Create An Awesome Linked In Profile

This post is a continuation of my January Social Media Basics series. If I were to pick the “best kept secret” in social media – I would have to say Linked In. Although more people are learning about Linked In — there are still many who aren’t using it to it’s full potential. The key to getting the most out of Linked In is to spend some time completing your profile.

Down By the Old Watering Hole…

Have you seen those private groups on Facebook and LinkedIn? If you have been around Michele for any length of time, I’m sure you are a part of at least one!
I take part in 6 private groups on Facebook and 3 private groups on LinkedIn. Why do I spend time each day reading and connecting in these groups

Because they are where my ideal clients hang out. They are my ‘watering holes’. I use them to answer questions and to show my expertise to new clients.