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Linked In Basics: How To Use Linked In to Promote Your Online Business

When I start talking to clients about Linked In — they usually resist because they think that Linked In is for people who work for big corporations or who are looking for a job. I’ve found that Linked In is an excellent way to get more traffic to your site, reach a target audience and increase your conversion rate.

Are you paying attention to your audience?

Did you know that your social media accounts are a gold mine of information about your prospects. Often small business owners get wrapped up in sending out information via social media — that they don’t bother to track the information that their clients are giving them every day via interaction. Keeping track of the results of your posts will help you to build relationships more quickly because you’ll be giving more of what they’ve been reacting to.

Linked In Basics: How to Create An Awesome Linked In Profile

This post is a continuation of my January Social Media Basics series. If I were to pick the “best kept secret” in social media – I would have to say Linked In. Although more people are learning about Linked In — there are still many who aren’t using it to it’s full potential. The key to getting the most out of Linked In is to spend some time completing your profile.

Down By the Old Watering Hole…

Have you seen those private groups on Facebook and LinkedIn? If you have been around Michele for any length of time, I’m sure you are a part of at least one!
I take part in 6 private groups on Facebook and 3 private groups on LinkedIn. Why do I spend time each day reading and connecting in these groups

Because they are where my ideal clients hang out. They are my ‘watering holes’. I use them to answer questions and to show my expertise to new clients.

The Social Media Power of a Few Friends

By Michele Scism The Results Lady Do you know the power of a few friends? If your a mother, a friend can save your sanity by watching your child for a little while.  If you get ill, a friend will bring you medicine and soup, like my friend Peggy did for me last time. ...

Social Media Manager vs. Social Media Community Manager

I need your help!  It's no secret I love social media.  I think it has absolutely opened a world of possibilities for small business owners like you and me.  What I have noticed lately is that more business owners are realizing that this is something that can easily...
Are You Using Virtual Training

Are You Using Virtual Training

By Michele Scism The Results Lady Many of us have started teaching virtually through the use of tele-classes and webinars that are usually 1 to 2 hours long.  But have you investigated the possibility of using a virtual day of training? Over the last couple of months...

How LinkedIn Works For Small Business

By Michele Scism The Results Lady What can a profile on LinkedIn do for you and your business? I am a big believer in the power of LinkedIn so when I found this great new video that LinkedIn just created I thought I would share. Check out the 1980's computer (and...

Virtual Trainings Will Work For Your Business Too!

By Michele Scism The Results Lady I know this isn't a new idea but I just had to share with you why I love, love, love doing virtual trainings.  I guess I should make sure we are on the same field here when I say virtual training day. Virtual what? The best way for me...