Do you know the power of a few friends? If your a mother, a friend can save your sanity by watching your child for a little while. If you get ill, a friend will bring you medicine and soup, like my friend Peggy did for me last time. If you have a death in the family, a friend will sit with you while you mourn and if you get married, a friend will dance the night away with you and then drive behind you honking her horn as you leave for your honeymoon.
But what does it mean to be a social media friend?
If you have been paying any attention, you know that I preach the necessity of building your network of friends on social media. Whether that be adding friends on Facebook, connections on LinkedIn or followers on Twitter the key to creating success using social media is through your connections.
I know that a lot of times these are just shallow relationships; acquaintances that we know online but have not taken the time to get to know. What I want to talk about is how you can pick a handful of key friends on social media and make a big splash!
Your Social Media Safe Circle
In early 2010 I joined a mastermind group and one of my mastermind partners, Bob “The Teacher” Jenkins, shared an idea with us about a way that we can easily support each others businesses.
It actually is quite simple. You create, what I call, a Safe Circle simply by gathering a small group of your colleagues and friends, who are willing to truly support each other. I would recommend 5 or 6 people.
Then you just start sharing each others information using your social media options. If they have created an event on Facebook or LinkedIn you click the “attending button”. When you do that their event is shared with your personal friends in their news-feed. When you see them place an update on Facebook you click the “like” button or comment – both of these things will put that in your news-feed for your other friends to see. You re-tweet them on Twitter. And they are doing the same thing for you. You visit their blog and share their posts on Twitter and Facebook.
In return they are doing the same thing. If each of you has an average of 1000 friends on Facebook then instead of your blog post being in front of your personal 1000 friends it will now be in front of the combined 5000 friends (your 4 friends and you).
This is a really easy way to get your name out using social media. This is one of the things that I did so I know it works. Start making your list and make sure they understand that it is reciprocal.