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5 Steps to Acquiring Powerful Business Referrals
In his book Endless Referrals, Bob Burg said, "All things being equal, people do business with and refer business to people they know, like, and trust." That is why you need to make your business easy for those who already know, like, and trust you to refer you. In...
How To Create An Irresistible Promise
How do you get someone's attention? An irresistible promise. Let me show you what I mean. Imagine, you are in the middle of the desert, your throat is parched. Road-weary, you've been traveling for days. You know that if you do not drink soon you will die. How much...
Increasing Your Online Visibility
Are you tired of being the best-kept secret in your niche? If so, you are in the right place. Let's talk about quick and easy ways to increase your business online visibility, and attract more of your ideal clients. A successful visibility strategy includes both...
10 Ways to Rock 1 Piece of Content
According to DemandMetric.com, "Per dollar spent, content marketing generates 3 times as many leads as traditional marketing." That's awesome but there is still an issue. Content marketing requires the creation of a lot of content or does it? Between blog posts,...
How to Use Banners and Signs to Market Your Business
Today I thought we would talk about how to use banners and signs in your marketing. Recently, my daughter had some yard signs made to let people know that she is now offering facials as part of her business, The Eclectic Look, I decided to ask local Sulphur, Louisiana...
What is Viral Marketing?
Viral marketing or viral advertising is a business strategy that uses social media to promote your content, products, and services. It takes its name from the idea of a virus, such as the flu, and how fast content “spreads” online. So what does it really take to go...
Blogging on Purpose
Earlier today I was speaking with a new client and she said that she "blogs on purpose". At first that struck me as a funny way of saying it but then it made me start thinking - How many of us are actually blogging on purpose? What does "Blogging on Purpose" mean to...
Is Guest Blogging Really Over?
UPDATE 2019: When I originally wrote this post in 2014 there were big conversations going on about how guest blogging was no longer going to work as an SEO tool. Boy were they wrong. I decided to update this post so you could see what guest blogging is doing for...
Billboard Advertising: What Makes it Effective
A couple of days ago I drove past a billboard and thought “Now that is effective billboard advertising”. So what exactly makes billboard advertising effective? I decided to ask local Lake Charles website, social media, and branding expert Daniel Wainwright, the owner...
3 Steps to Creating An Amazing Community
One of the things that people always ask me is “Michele, how do you attract such an amazing community?”. As one of my blog readers (and part of my community), you know that people who aren't humble, hard working and good hearted don't last long in my circles. Not that I repel them – they just know they are in the wrong group. Having the right community around me makes my work a pleasure – because I know that I what a teach changes the lives of some fabulous people.
3 Ways to Increase Your Brand Awareness
How much time and energy do you spend on brand awareness? Maybe a better question is “What is brand awareness?” For many, this is a small part of their overall marketing strategy, yet when done correctly, increasing brand awareness can amplify your other marketing...
The Best Video Marketing Ideas
Are you using video marketing in your business? If not, these statistics may inspire you: By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends) 55% of people watch videos online every day....
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