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Increasing Your Online Visibility

Increasing Your Online Visibility

Are you tired of being the best-kept secret in your niche?  If so, you are in the right place.  Let's talk about quick and easy ways to increase your business online visibility, and attract more of your ideal clients. A successful visibility strategy includes both...

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10 Ways to Rock 1 Piece of Content

10 Ways to Rock 1 Piece of Content

According to DemandMetric.com, "Per dollar spent, content marketing generates 3 times as many leads as traditional marketing."  That's awesome but there is still an issue. Content marketing requires the creation of a lot of content or does it? Between blog posts,...

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What is Viral Marketing?

What is Viral Marketing?

Viral marketing or viral advertising is a business strategy that uses social media to promote your content, products, and services. It takes its name from the idea of a virus, such as the flu, and how fast content “spreads” online. So what does it really take to go...

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Blogging on Purpose

Blogging on Purpose

Earlier today I was speaking with a new client and she said that she "blogs on purpose". At first that struck me as a funny way of saying it but then it made me start thinking - How many of us are actually blogging on purpose? What does "Blogging on Purpose" mean to...

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Is Guest Blogging Really Over?

Is Guest Blogging Really Over?

UPDATE 2019: When I originally wrote this post in 2014 there were big conversations going on about how guest blogging was no longer going to work as an SEO tool. Boy were they wrong. I decided to update this post so you could see what guest blogging is doing for...

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3 Steps to Creating An Amazing Community

3 Steps to Creating An Amazing Community

One of the things that people always ask me is “Michele, how do you attract such an amazing community?”. As one of my blog readers (and part of my community), you know that people who aren't humble, hard working and good hearted don't last long in my circles. Not that I repel them – they just know they are in the wrong group. Having the right community around me makes my work a pleasure – because I know that I what a teach changes the lives of some fabulous people.

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The Best Video Marketing Ideas

The Best Video Marketing Ideas

Are you using video marketing in your business? If not, these statistics may inspire you: By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends) 55% of people watch videos online every day....

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