Jul 15, 2018 | Small Business Marketing
E-mail marketing (like all marketing, really) is about building relationships and engagement with your audience. The people who have subscribed to your list are very valuable. These are the people who have “invested” (even if just by giving their e-mail address) into you and your business. If you treat them well… your list members will become your valued customers for a long time.
Sep 16, 2017 | Small Business Marketing
Marketing webinars are one of the best ways to grow your prospect list, not to mention sell your products and services. At Decisive Minds we have been marketing webinars since 2010. Although technology has changed along the way, the strategy to fill webinars has...
Jan 29, 2015 | Entrepreneurs Take Action
Michele Scism today talks about events – whether that’s a live one day, or 3 day event, or even a teleseminar or webinar – here are four ways you can make sure that those events and programs get filled – getting those “butts in seats”!
Jan 15, 2015 | Entrepreneurs Take Action
Have you ever put on a teleseminar or webinar hoping to put a whole bunch of new people into a program, and you end up disappointed? Today she walks you through how the numbers work –
Jan 2, 2014 | Small Business Marketing
One of the easiest ways to grow your list and your expert status is to interview others. For the first two years of my business, I interviewed hundreds of experts. Many of my clients ask me how I got those first few experts on the calls. It does get easier as you do...
Oct 30, 2013 | Build Your Business
Today's guest post is by Pam Terry, an experienced speaking coach. Have you've been struggling with how to make money speaking? Or, perhaps you've tried different things and some of them just aren't working. The great thing about public speaking is that it...
Oct 23, 2013 | Build Your Business
We've been talking a lot about marketing this week, both from me and from some fabulous guest posts. Today, I want to spend some time discussing an often overlooked marketing tool – the teleseminar. I am a huge fan of teleseminars because I know how they can...
Dec 11, 2012 | Build Your Business
Do you want to know the quickest path to getting known online? If I were to pick one thing that made the difference to me – it was when I got to the point where other people were interviewing me. OK, so now you are probably saying “Right, Michele, YOU are...
Jul 16, 2012 | Small Business Marketing
For a lot of people, getting the speaking gig seems a lot more difficult than getting on stage and giving that first presentation. In the beginning, you do need time (to make a lot of contacts) and a thick skin (to deal with rejection) to land that very first “gig”. In this post, I’m going to give some tips on ways to book your first presentation.
Jul 9, 2012 | Small Business Marketing
Are you feeling a little stuck coming up with a topic for your next product or signature speech? Believe me, you are not alone! I think that most people (especially with their *first* product) battle thoughts like “what could I write about that people what to learn?” And… that is absolutely the right question to ask – of course you want to create products that your audience wants…
Jul 4, 2012 | Small Business Marketing
Happy 4th of July everyone. Today, I’m off celebrating with friends and family – but in honor of the 4th of July, I wanted to write about something important — the quickest way to freedom in your business…
Jun 27, 2012 | Small Business Marketing
How many people need to be on a preview teleseminar to fill up your online class? This video has the answer.