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Are You Scaring Your Readers Away?

Are You Scaring Your Readers Away?

You know that old saying “you only get to make a first impression once”? That is still true in the online world.  The first impression your website and welcome email make are indelible in the mind of your prospects. How many times have you clicked on a link that took...

Linked In Basics: How To Use Linked In to Promote Your Online Business

When I start talking to clients about Linked In — they usually resist because they think that Linked In is for people who work for big corporations or who are looking for a job. I’ve found that Linked In is an excellent way to get more traffic to your site, reach a target audience and increase your conversion rate.

Why Should You Care About SOPA/PIPA?

If you’ve been browsing the web today – you’ve probably noticed that several sites are blacked out today in protest of a bill currently in the Senate called SOPA/PIPA. I don’t generally write about politics on this blog — but SOPA/PIPA is very scary. The bill is designed to help the entertainment industry enforce copyright rules. As written, it has the power to cripple the Internet and destroy social media. In essence, SOPA/PIPA requires domain hosts to shut down websites that contain any copyrighted material and payment processors to withhold payment. This can be done at the word of the copyright holder with no further proof necessary.

Video Marketing Strategy

Video Marketing Strategy

By Michele Scism The Results Lady Recently I taught a class on video marketing strategy.  I thought you might be interested in a little of the training.  This video is about 12 minutes long but very much worth it if I must say so myself.  LOL Now, do you feel like you...
The Internet Marketing Easy Button

The Internet Marketing Easy Button

By Michele Scism The Results Lady Is There An Easy Button? I feel a bit of a rant coming on… If you've been an Internet Marketer longer than two months, you've probably realized there is no Easy Button.  If you hadn't realized that then I am so sorry to be the...

Facebook – Fortune or Frustration

By Michele Scism The Results Lady Successful business owners understand that they must “Always Be Marketing”, as my friend James Malinchak loves to remind us. With the advent of web 2.0  and social networking sites such as Facebook and Twitter, some...
Online Marketers Top Tool

Online Marketers Top Tool

By Michele Scism, The Results Lady A recent survey of online marketers asked what was the one thing that they got the best results from?  The number one answer was…Article marketing. In case you're not familiar with article marketing yet, it involves writing...