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SMALL BUSINESS MARKETING
5 Secrets to Writing an About Page That Turns Prospects Into Paying Clients!
If you aren't implementing these 5 tips on your About page, you're probably doing it wrong! Branding Expert and Visibility Strategist Carol Ann DeSimine has excellent advice about how to make your About page profitable! Throw away everything you know about bios when...
How to Increase the Value of Your Products
Do feel like your products or services are under priced? Do you ever hear yourself say things like “I can’t charge that much because I don’t have a degree or I haven’t been doing this long enough yet.”? Those are dead giveaways that your products or services are under...
5 Secrets to Marketing Success
Someone recently asked me what the secret to marketing success really is. 1st I would say actually doing it is the place to start. Many entrepreneurs that I meet are not actively marketing. They are posting something on social media every once in a while or sending...
Relationship Building 101 for Business Owners
One thing I try to get people to understand is that all sales are emotional. Getting to people's emotions requires a relationship. Master communicator Sharon Jenkins, explains the importance of relationship marketing in this week's guest post. It was refreshing this...
Tips for Marketing on a Budget
What’s keeping you from marketing your business? Are you waiting for sales to increase before you start marketing? At the same time you know that you have to have the marketing to get the sales and cash flow. It’s a real catch 22. What if you could find some low cost...
4 Reasons Every Business Needs a Newsletter
“Michele, do I really need a newsletter, I mean is it really worth my time, after all I already have a website and a blog?” I’ve heard this before; a lot…actually. So I decided to address it in today’s post. Here are the 4 main reasons why your business needs a...
Three Big Reasons Why Your Webinar Registration Page Isn't Working
Is the webinar page you created just not converting? Here are the three main reasons that webinar pages don't convert and how to fix them.
5 Ways to Track Your Email Marketing Metrics
How do you know if your email marketing is successful? Here are 5 metrics to track your success.
Why Nobody Is Reading Your Social Media Posts
Are you spending a lot of time on social media and not getting results? I'm here again, as the truth teller. If you aren't getting coaching clients from your social media efforts, you are probably doing social media wrong. Let me tell you a story about one of my...
Bigger Is Better: 3 Reasons Why Size Matters
In the online business world, it is easy to get caught up in comparing yourself with other people in your niche. The two easiest numbers to compare are revenues and list size. And, while I would encourage you to keep your eyes on your own paper and focus on your own...
The Bad Habit That Is Killing Your Business
In my book, Take the Risks or Get A Job, I talk about exactly what you need to do to stop being lazy so you can start making sales and seeing success.
Here are some strategies I share in my book to help you to break your bad habits so you can start making sales.
Coaches: My Secret to Building Know, Like and Trust
The golden rule of building a coaching business. People do business with people they know, like and trust. This is especially true for coaches. After all, would you really want to rely on someone you barely know, don’t like and don’t trust to be a partner in your...