Imagine investing the time and/or money it requires to set up a good sign up page for your webinar or opt-in freebie. You decide on a webinar topic and you get all of your emails set up in your email marketing system, And then you craft some sales copy that you’re sure will entice your ideal clients to immediately enter their names and emails and sign up.
Except, when you finally push the “publish” button, nobody signs up. You've heard that 40% is a good sign up (or conversion) rate, but you aren't even hitting the double digits.
It happens to all of us. Chances are your page has one or more of the following problems.
Problem 1: No One Wants Your Lead Magnet
Before you even think of holding a webinar, you need to do your market research first. You need to find out what your market wants, and then give it to them.
One good way to do this is to look at what they’re already buying. If they’re buying a certain type of product, then you can bet they’ll want to learn more about that topic from your webinar.
For example, if you are noticing that a lot of the big names in your field are launching classes about affiliate or joint venture marketing, then you might want to create a webinar on how to recruit affiliates, or how to create affiliate promotional materials.
Just be sure you create something that’s highly desirable and valuable. If the webinar topic isn’t something you’ would do as a larger class (and make a lot of money doing so), then you shouldn’t be using it as your free class. Your webinar needs to live up to its name by attracting prospects who’ll eagerly turn over their email addresses to get their hands on the product.
Problem 2: Your Page Looks Like It Was Designed By A Kindergartner
A web page that screams “created by a high schooler” could have your prospects hitting the back button as soon as they land on your page. Unfairly or not, people do judge a book by its cover – and they judge the quality of your products and services based on your site design.
Point is, it’s well worth the money to invest in LeadPages, ClickFunnels, Thrive Themes or another squeeze page making service. Make sure that the colors and design that you use reflect your business brand.
Problem 3: Your Sales Copy Stinks
You could have the most awesome and in-demand webinar topic on the whole planet, but your conversion rate will be pretty dismal if the sales copy doesn’t convey this awesomeness.
So what you need to do is either learn how to write good copy, or hire a professional to create it for you. It’s really important that you get this part right, because good copy can really send your conversion rate through the roof.
Take note, your sales copy doesn’t need to be long. However, it should include the following at a bare minimum:
- A benefit-driven, attention-getting headline.
- A list of the main benefits people will get when they attend your webinar
- A strong call to action, along with a reason why they should join now.
One of the best ways to learn to write good copy is to write often. You should also be paying attention to pages that make you want to buy or sign up. Keep a copy of those pages in a swipe file.
Your webinar sign up page can literally make all the difference between you running a successful, profitable business this year… or washing out over the next few months. So choose success by polishing your sign up page using the tips above – you’ll be glad you did.