Build Your Business

10 Proven Email Subject Lines And How To Use Them

According to ConvinceAndConvert.com, 33% of email recipients open emails based on subject line alone. Whether it is email subject lines or blog post titles, if you have bland titles, you’re going to have low readership. Sounds like a lot of work, doesn’t it? It would...

Customer Experience, The Wow Factor

Build Your Business

Tony Hsieh said “I’d rather spend money on things that improve the customer experience, than on marketing.” That’s quite a statement. What is the experience that you want your customers to have? Are you WOWing them? In today’s video, I am going to take you with me on...

How to Get High-End Clients Without the Pain of Endless Sales Conversations

Build Your Business

Do you dream of getting high-end clients? What is a high-end client? For the purpose of this conversation, high-end clients are those who say "Yes" to contracts of $10,000 or more. Now, don’t think I am going to say that you don’t have to have sales conversations. You...

Coaching Business Makeovers: It's Time for a Change

Build Your Business

When is the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page? If the answer to any of those questions is more than a year, odds are it’s time for a business makeover. Listen up, I don’t believe you have to have all of...

Your Credibility is Your Responsibility

Build Your Business

Stop complaining because people don’t know about you! Stop wondering if others see you as credible! If you want to earn top dollar, it’s clear you’ll first have to become the go-to expert in your industry. Once you wrap your brain around the fact that your credibility...

Sales Technique: 3 Keys to Success

Build Your Business

Just Google Sales Technique and you’ll find that everyone has an opinion. I’m no exception, LOL I have an opinion. I work with a lot of solo-preneurs who were not sales people previously, but now find themselves thrown into that role. If they don’t sell, they go out...

Need More Clients? Think Like a Farmer

Build Your Business, Small Business Marketing

I grew up working in our family grocery store. On a daily basis we had local farmers who brought in fresh produce. I was always amazed at the business strategy that went into farming. In the grocery business, when we wanted to get more clients we could make a last...

Why Build A Community?

Build Your Business

How would it feel to know that you have a group of people that want to promote you and your business to the world? They hang on your every word. They love your ideas, your products and services and can’t wait to share you with their audience. Well those are just a few of the reasons to build a community.

How Well Do You Know Your Ideal Client

Build Your Business

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO...

3 Reasons You Are Not Ready to Speak Yet (and How to Get Past Them)

Build Your Business

OK, people.... enough is enough. I don't want to hear you telling me that false story anymore. What am I so riled up about? The fact that half a dozen people have said to me that they aren't speaking because they aren't ready. They think that they aren't expert...

How To Create a Handout That Makes It Home

Build Your Business

Have you ever spent a lot of time creating a handout for your talk only to find 100 copies strewn all over the room at the end of the event? Other than being a huge waste of paper, creating handouts that people don't take with them is a waste of effort for you. These...