When is the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page? If the answer to any of those questions is more than a year, odds are it’s time for a business makeover.
Listen up, I don’t believe you have to have all of this to get started in business. However, there comes a point when you are going to need more than a fancy sales page and email pitch to land big coaching clients.
If you want to attract high-end clients, you have to look and act the part. You need to take a little time to assess if it is time for a business makeover.
Business Makeover – Headshots Done Right
We all looked better ten years ago, but that’s no excuse for using old, outdated or—heaven forbid—amateur headshots.
When you’re selling to high-end clients, looking professional is critical, and that starts with great headshots. Hire a photographer who specializes in portraits for speakers and coaches. Expect to spend a few hundred dollars for a selection of high-resolution images you can use in all your marketing materials, including on your website.
Business Makeover – Website Redone
If you’re still using the same theme you designed yourself, it’s time for a new look. While you can say that potential clients should not judge you by the way your site looks, get over it because they will. A clean, modern website will work wonders to improve your credibility and start attracting the right clients.
While you’re at it, take some time to solicit new testimonials. Don’t just load them all up on a single page though. Take the best ones and add them to your sales page, put them in your email newsletters, and include them in your lead-gen materials as well.
Want more help? Check out this blog post I wrote => 5 Elements of a Successful Website
Don’t forget your “About” page, either. This one is hard for most people, so it’s a good idea to have someone else write this, or at least have a writer revise the one you wrote. Remember to include your most recent accomplishments, any awards or accolades, your speaking engagements, and anything else that lets people know you’ve got what it takes to help them grow. Include a few personal details as well, so readers will feel as if they know you just little better for having read it.
Lastly, remember to update your social media profiles as well. LinkedIn, Facebook, Twitter and others have a long reach, so you want to ensure that no matter where potential clients find you, the information is consistent and professional.
Getting new headshots and making over your website might feel like a waste of time, but the truth is, high-end clients do judge a book by its cover, and you often only have a second or two to make an impression. Make sure it’s the best one you can make.