Tony Hsieh said “I’d rather spend money on things that improve the customer experience, than on marketing.” That’s quite a statement. What is the experience that you want your customers to have? Are you WOWing them? In today’s video, I am going to take you with me on a journey as we explore customer experience.
0:54: Russell Brunson book launch
2:08: The black box upgrade
2:22: How to remind people why they bought your book
4:24: Tell them where to get started
5:33: How do you get them to upgrade to a bigger program
6:52: What I do before I mail out a book order