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Tony Hsieh said “I’d rather spend money on things that improve the customer experience, than on marketing.” That’s quite a statement. What is the experience that you want your customers to have? Are you WOWing them? In today’s video, I am going to take you with me on a journey as we explore customer experience.

Video Highlights:

0:54: Russell Brunson book launch

2:08: The black box upgrade

2:22: How to remind people why they bought your book

4:24: Tell them where to get started

5:33: How do you get them to upgrade to a bigger program

6:52: What I do before I mail out a book order