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Avoid These Top 3 Sales Conversation Mistakes

Avoid These Top 3 Sales Conversation Mistakes

Was your last sales conversation a flop?  Did you make the sale? Chances are that the last sales conversation you had did not end in a sale.  I can say that with confidence because even the best closers in the world convert less than a third of the time. Would you...
Getting REAL: How To Know When Your Marketing Plan Is Working (Updated)

Getting REAL: How To Know When Your Marketing Plan Is Working (Updated)

You’ve worked very hard to get your product funnel launched – you have all the pieces in place. Trouble is, you aren’t making sales.

It is tempting to throw the whole funnel out and start over. The thing is, most funnels are just a few tweaks away from being effective. Why waste your time and hard work starting over, when you can take what you have and make it work for you.

You Momma Was VERY Wrong…

You Momma Was VERY Wrong…

Remember how your Momma would tell you not to eat dessert because it will spoil your dinner?  She had it ALL wrong… The biggest mistake I see people making in their messaging this summer is leading with the broccoli (the stuff you know your customers need) vs....