So, what is market segmentation? Market segmentation is the “business school” word for customizing your marketing messages (e-mails, social media, even web pages) to different part (or segments) of your audience. One size does not fit all especially when it comes to communicating with your tribe.
One of the easiest ways to get additional traffic to your site is to provide guest posts to other people’s blogs. I’ve found that guest blogging is a great way to engage other people’s audiences and get new people on my e-mail list. Here are 5 and a half tips to get started with guest blogging:
One of the biggest objections people have to social media is that it is difficult to calculate an exact ROI (return on investment) number. In this video, I show you how to really know if your social media efforts are working for you and for your clients.
When my clients start to build their social media strategy one of the first things we talk about are the basics. We are going to talk about what I consider to be the three most important steps in setting up your social media strategy.
Five great posts from the Ultimate blog challenge.
Are you using social media effectively in your business? According to recent surveys, the majority of small businesses have a social media presence of some sort (a Facebook page or a Linked In profile) but a very small minority are actually posting anything to social media on a consistent basis.
Do you want more followers on Twitter? Right now, there is a bit of a controversy whether more followers = better on Twitter. When you get a lot of followers it is probably true that a few hundred followers might be just as effective for you as a few thousand. But, many of the people who read this blog are just starting to use Twitter and need to build a critical mass to start with. Just make sure that you keep your following small enough so that you can pay attention and interact with them rather than just having them scroll through your Twitter feed.
Website traffic is the lifeblood of any business that operates online. More traffic means more potential customers — and (of course!) more customers results in more money in your pocket. One of the complaints I hear fairly often – is that sometimes the expense of advertising and driving traffic to your site isn’t worth the few extra customers you get in return.
Did you know that your social media accounts are a gold mine of information about your prospects. Often small business owners get wrapped up in sending out information via social media — that they don’t bother to track the information that their clients are giving them every day via interaction. Keeping track of the results of your posts will help you to build relationships more quickly because you’ll be giving more of what they’ve been reacting to.
Scribd is a social media channel which allows you to share your published documents, .pdfs, Powerpoints, etc. You can upload materials for people to access for free — or you can sell on the site. Scribd started out being for academics, but now it is used by small businesses, individuals, large companies. non profits, etc. It is like giant virtual library. And, it is easy to add your material to it.
Here are some reasons to consider submitting your documents to Scribd:
When people get started with social media – they tend to start with Facebook. Twitter seems to be a lot of work for little return. Business owners complain that they don’t have time to keep up with Twitter in real time. Depending on your business model, Twitter can be a great way to reach out and communicate with your customers.
Here are eight ways that being on Twitter can help your business.
