When my clients start to build their social media strategy one of the first things we talk about are the basics. We are going to talk about what I consider to be the three most important steps in setting up your social media strategy.
1. Your Social Media Profiles – When setting up your profiles there are a few rules, things to pay close to attention to. First, you want to be sure that you complete your profiles 100%. If there is a place for information, fill it out. You can always go back and change things later. Second, be sure your website address appears multiple times in your profile. For example, on your Facebook Fan Page put it in the about section, in the actual websites section and the products section. When listing your website on a social media site use http:// instead of just using www. – example http://DecisiveMinds.com. Third, you want to be keyword specific in every place that you can on social media. For example, on Twitter you have a short bio but you want to be sure to utilize keywords that will help your ideal client find you.
2. Your picture – When it comes to your image on social media sites you want to use the exact same image on every profile. The picture should be of you smiling and looking directly at the camera. Also it should be only you in the picture – no pet, no sister, no child. You want to make it easy for someone to connect with you through your image.
3. Your website – Is your website set up to build an email list. Do you have a free giveaway that your ideal clients can receive in exchange for their name and email? This is important because you actually have no control over your social media profiles. Facebook could decide tomorrow that you broke a rule and kick you off – if that is the only place you have contact with your audience then you just lost them and all that work you put into building a relationship with them.