May 31, 2020 | Small Business Marketing
According to DemandMetric.com, “Per dollar spent, content marketing generates 3 times as many leads as traditional marketing.” That's awesome but there is still an issue. Content marketing requires the creation of a lot of content or does it? Between blog...
Jun 22, 2017 | Build Your Business
According to ConvinceAndConvert.com, 33% of email recipients open emails based on subject line alone. Whether it is email subject lines or blog post titles, if you have bland titles, you’re going to have low readership. Sounds like a lot of work, doesn’t it? It would...
Jun 15, 2017 | Small Business Marketing
According to Demand Metric “Content marketing creates 3x’s more leads than traditional marketing and cost 62% less.” If you think about it, it makes perfect sense. Content marketing can be very focused, whereas traditional marketing is more like throwing darts....
Jun 6, 2017 | Small Business Marketing
When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics,...
Jun 8, 2015 | Take Action Get Profits Radio
Michele is excited to be interviewing Matthew Pollard & Nina Tomaro about how you can communicate with niche market, make content strategy and what that can bring to your business at 2pm Central.
Oct 20, 2014 | Take Action Get Profits Radio
Want to learn how to create content that pops? Present yourself in your best light when speaking? Join Michele Scism LIVE at 2pm Central on October 20 as she interviews content maven Rachel Parker and presentation expert Laurie Burton. Can’t make it live? the recording will be available after the show!
Sep 9, 2014 | Take Action Get Profits Radio
I'm so excited to be interviewing Jon G. Sanchez and Judith Richey on my radio show on Monday, September 15 at 2pm Central (3pm Eastern, 1pm Pacific). You can catch the show live (or catch the recording here.). As CEO of Sanchez Wealth Management, LLC, Jon and his...
Aug 9, 2014 | Take Action Get Profits Radio
I’m so excited to be interviewing JP Jones and Minette Riordan on my radio show on Monday, August 11 at 2pm Central (3pm Eastern, 1pm Pacific). You can catch the show live (or the recording here.). JP Jones wears many hats. Among them are graphic designing, web...
May 14, 2014 | Take Action Get Profits Radio
I’m so excited to be interviewing Mara Glazer and Wesley Murph on my radio show on Monday, May 19 at 2pm Central (3pm Eastern, 1pm Pacific). You can catch the show live (or catch the recording here.). Mara Glazer used to be a miserable slave to a corporate job in the...
Feb 11, 2014 | Small Business Marketing
Today's guest post is from Jeff Herring Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do...
Jan 21, 2014 | Small Business Marketing
I can not tell you how important it is to deliver consistent content. Whether you decide on a weekly, biweekly, or monthly schedule, it is important that your readers know what to expect from you and that you deliver predictably. A great way to ensure this happens is...
Oct 4, 2013 | Build Your Business
What is it you can sell today? Did that question shock you? I hope so! Sometimes to be successful, you have to be the do-er with your business even if you'd rather be focusing somewhere else. So, let's look at 3 places you may have content to market. 1. Sell Your...