What is Content Marketing? | decisiveminds.com

When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics, and you know I love statistics! Here are a few that I thought were interesting: (this original post was in 2017 so I have updated for 2020)

“Cisco projects that global internet traffic from videos will make up 80% of all traffic by 2021.”

“70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job.”

“Tweets with images receive 150% more retweets than tweets without images.”

“Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.”

In today’s video, we will cover different formats and how to use them.

Video Highlights:

01:00 What is content marketing?

01:48 Different types

02:22 How do you use blogs for marketing

03:47 How to use what you already have

writing a book

 Check out the Rules of Effective Content Marketing with free downloads for social media.

 

 

Looking for more information? Check out these posts….

Online Marketing Made Easy

Content Marketing Creates 3x’s More Leads Than Traditional Marketing