GSMMA Guest Post: Rachel Strella
Tips on Creating an Effective Facebook Fan Page
Why Should You Care About Pinterest?
Curious about Pinterest? Trisha Philbrook shares the basics with you. Learn how to use Pinterest to promote your business.
Optimizing your video for YouTube by Lou Bortone
How Often Should You Post on Social Media
Consistency is the key to social media success? The question is how often do you need to post to Twitter, Facebook, YouTube or Linked In be considered a consistent poster. Social media experts Shahar and Nash Boyayan share their opinion of what it is to be a consistent social media marketer.
NEW VIDEO: Becoming An Expert Using Social Media
Are you using social media effectively in your business? According to recent surveys, the majority of small businesses have a social media presence of some sort (a Facebook page or a Linked In profile) but a very small minority are actually posting anything to social media on a consistent basis.
Get Noticed By Using Linked In Groups
Are you still staying away from Linked In? Many people I talk to shy away from Linked In’s “buttoned -up” very professional image.
Not using it is turning your back on access to millions of people. Where else can you get that kind of advertising for your business?
How to Find More Followers on Twitter
Do you want more followers on Twitter? Right now, there is a bit of a controversy whether more followers = better on Twitter. When you get a lot of followers it is probably true that a few hundred followers might be just as effective for you as a few thousand. But, many of the people who read this blog are just starting to use Twitter and need to build a critical mass to start with. Just make sure that you keep your following small enough so that you can pay attention and interact with them rather than just having them scroll through your Twitter feed.
10 Tips for Creating An Awesome Social Media Profile (on any network)
I often teach people who to create social media profiles on a specific networks — but did you know that a lot of the “rules” apply to all of the networks. As a matter of fact, you can really boost your visibility and personal brand by being consistent and following these 10 rules.
Linked In Basics: How To Use Linked In to Promote Your Online Business
When I start talking to clients about Linked In — they usually resist because they think that Linked In is for people who work for big corporations or who are looking for a job. I’ve found that Linked In is an excellent way to get more traffic to your site, reach a target audience and increase your conversion rate.
Are you paying attention to your audience?
Did you know that your social media accounts are a gold mine of information about your prospects. Often small business owners get wrapped up in sending out information via social media — that they don’t bother to track the information that their clients are giving them every day via interaction. Keeping track of the results of your posts will help you to build relationships more quickly because you’ll be giving more of what they’ve been reacting to.