the best social media contentMaybe you’re one of those people who think “luck” is the key to success with social media. Unfortunately, this is a common belief, when in fact “luck” has nothing to do with it. If you want to get the best return on investment, it makes sense to embrace best practices. This is true with any marketing tactic, and it’s certainly true for social media. In addition to the standard best practices, which embrace goal setting and professionalism, it’s smart to take a look at the best social media content. What types of content provide the best engagement, conversions, branding and more?

1. Visual Social Media Content

Okay, yes, visual content is a broad term, it embraces everything from gif or meme to a video. Infographics and pictures are also included in this catchall term. Within the context of visual content, the best social media content right now is live video. Facebook, Instagram, and SnapChat are all showing good results with live video. To get better results, let your audience know when you’re going to be live. That way they can engage with you in real time.

2. User Generated Social Media Content

Getting your audience and customers to publish content on social media that mentions your company is huge. According to the User Generated Content Report, 75% of respondents claimed that UGC makes content more authentic. It increases sales and consumers say that they often go online and look for reviews and UGC before they make a purchase.

It establishes credibility, trust, and authority for your business. These are three critical buying triggers. Additionally, when a customer talks about you online, awareness for your business grows. You will likely see increases in followers, engagement, and website traffic.

3. Emotional Social Media Content

Inspire, motivate, tell stories. Yes, people want content that informs, but more than that, they want content that taps into their emotions – content that makes them feel positive, engaged, and inspired. Tell customer success stories. Add visuals to this type of content and you double its power. And keep in mind that emotional content doesn’t need to be long. A quick and inspirational quote can sometimes do the trick.

There are literally hundreds of things you can post about today on social media. Leverage the power of visuals, stories and emotions, and your audience, to truly engage and offer the best and most responsive social media content.