Sep 17, 2020 | Build Your Business
If you have a membership website, you probably email your members once a month to deliver their content. But if you want your members to stay subscribed, you should be emailing more often. Frequent messages keep your members engaged with your brand and make it less...
May 31, 2020 | Small Business Marketing
According to DemandMetric.com, “Per dollar spent, content marketing generates 3 times as many leads as traditional marketing.” That's awesome but there is still an issue. Content marketing requires the creation of a lot of content or does it? Between blog...
Jul 30, 2019 | Small Business Marketing
Today I thought we would talk about how to use banners and signs in your marketing. Recently, my daughter had some yard signs made to let people know that she is now offering facials as part of her business, The Eclectic Look, I decided to ask local Sulphur, Louisiana...
Jul 25, 2019 | Small Business Marketing
Viral marketing or viral advertising is a business strategy that uses social media to promote your content, products, and services. It takes its name from the idea of a virus, such as the flu, and how fast content “spreads” online. So what does it really take to go...
Jul 17, 2019 | Build Your Business, Small Business Marketing
A couple of days ago I drove past a billboard and thought “Now that is effective billboard advertising”. So what exactly makes billboard advertising effective? I decided to ask local Lake Charles website, social media, and branding expert Daniel Wainwright, the owner...
Jun 18, 2019 | Small Business Marketing
How much time and energy do you spend on brand awareness? Maybe a better question is “What is brand awareness?” For many, this is a small part of their overall marketing strategy, yet when done correctly, increasing brand awareness can amplify your other marketing...
Jun 15, 2019 | Small Business Marketing
Are you using video marketing in your business? If not, these statistics may inspire you: By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends) 55% of people watch videos online every day....
Jun 13, 2019 | Small Business Marketing
Ugh! There are certain words that bring terror to the minds of a small business owner. Online marketing definitely makes the top five of that list. Whether it is because you just don’t know where to start or you have tried and it didn’t work or it just seems so...
Jul 10, 2018 | Small Business Marketing
It doesn’t matter what kind of business you have, what products or services you sell, how big your company is or how long you’ve been operating. The point of having a business is to make money. And chances are, one of your most important sales channels (and possibly...
Jul 3, 2018 | Small Business Marketing
Just write a book, they say. Easy for them, right? You sit down at the computer to write and your mind goes blank, or maybe your thoughts are just so busy that you feel like there’s no direction. Writing a book is a powerfully effective way to grow your business. It...
Oct 24, 2017 | Build Your Business
As a small business owner, what is your dream media outlet? CNN? Entrepreneur.com? Inc. Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That...
Oct 10, 2017 | Small Business Marketing
Do you dream of the day that a national talk show wants you as a guest? Maybe it is that moment that Oprah chooses your book for her book club. How do those moments happen for a small business owner? It is usually the result of a lot of Public Relations. Public...
