Blogging on PurposeEarlier today I was speaking with a new client and she said that she “blogs on purpose”. At first that struck me as a funny way of saying it but then it made me start thinking – How many of us are actually blogging on purpose? What does...
5 Tricks for Using Keywords In Your Blog Posts
Using keywords in your blog posts is one way to make sure that your audience sees your posts. I know there is a lot of confusion about keywords (and many people who will charge you a lot of money to find them for you).
Quite simply, keywords are just the words that people type into Google or their search engine of choice to find you. One of the best ways to find keywords (besides using the google keyword tool) is to join forums and facebook groups with your ideal clients — take note of the words they use to describe their problems. Those are likely to be excellent keywords for you.
Facebook’s Graph Search Is Coming: Why You Should CareOriginally posted by Carole Billingsley at seeksocialmedia.com Facebook has announced the beta version of Graph Search, an inline search tool that will slowly roll out over the next few months. The potential for new users to discover your Page through their...
Beyond Keyword Research: 3 Ways to Read Your Customers’ Mind
So, you are very excited about your new product or service. It is exactly what your customers need to solve a problem. You get ready to launch. You do everything you are supposed to do, you create a compelling sales letter, you cover all of your social media bases, engage your affiliates.
Is Social Media Engagement B.S.?
Why I think social media engagement is B.S. Read on to learn how people move themselves through the relationship marketing funnel without necessarily interacting with you.