By Michele Scism
The Results Lady
When is the last time you took time for a little keyword analysis? As an online entrepreneur whether you are writing blog posts, creating websites or writing articles a little keyword research could make your life a lot easier.
As I started to write this blog post I thought I would title it keyword research but when I did a quick keyword analysis using the Google Adwords Tool I found out that the words “keyword analysis” were better. Check this out:
- “Keyword Research” was searched for on Google an estimated 74000 times last month which seems like it would be a rocking solid keyword but then when I looked at how many websites use them as a keyword there were 3.5 million sites. Remember the larger the competition number the harder it is for you to compete.
- “Keyword Anaylsis” was searched for on Google an estimated 3600 times last month. Now this number is so much lower than 74000 you might be thinking this one sucks but don't give up on it yet. When I look at the competition there are only 774,000 sites using it as a keyword. That is a much more winable situation.
There are multiple free tools you can use to do keyword analysis. I pretty much always use Googles but I am curious which one you use? Please leave me a comment and let me know if you are really liking a different program.
Very interesting example, Michele!
I like to use Google’s Keyword Tool External. I’ve come across lots of other keyword research tools but there’s usually a fee involved. Most of them have “free trials” but I stay away from those kinds of offers. Some people have said they like to use Wordtracker but I believe that’s a paid site, as well.
Thanks for a great tip today!
Thanks Melanie – Buddy said that Wordtracker is a paid site. I think it is something that is really worth the time and I am wondering if the paid sites give you enough more info to warrant the fee? Great to hear from you – Michele
I do keyword analysis (or research) for almost every blog post (it’s rare that I don’t do it) and I teach others to do it as well. I use Market Samurai. I used to use some of the free tools, but I find that Market Samurai gives me more details.
Hey Leanne – Well that is a new one to me – Market Samurai. I might have to check that out. Is it expensive? Your post rank well so I would bet that means it works :)) Michele
Wordtracker does have a different perspective on keyword statistics, complementary to Google’s tool. However, it is a tedious process to search and compare keywords on either or both tools. No doubt it is worth it.
Twice I signed up for the 7-day free trial of Wordtracker, thinking that I would get the job done in a week and cancel before paying. BOTH times I ended up keeping the tool past the deadline and paying the $69. monthly fee, because I had not found enough time to do all the keyword research (and analysis) that I felt i needed. If you plan to use only the free trial, you had better set aside a significant amount of time. If you like to print out the results, you better have lots of ink too.
I do believe that the process is a good idea, and I will undoubtedly do it again.
Thanks Buddy – I have heard the same thing from others about Wordtracker. Good luck and keep us informed if it gets any easier. Thanks for commenting. Michele
I am still trying to work out keywords I never quite understand where to go and check and what to look for. Thanks for sharing your blogs and info
Thanks Kimberly! I think it is definitely something that gets easier with practice. Thanks for commenting. Michele
Hey Lynn – Great to hear from you and we are really on the same page there. It is always one of the first things I teach my new clients as well. After all if we are going to go through the steps of creating a post or article or product we want to be sure we are giving it every advantage known to man. :)) Thanks for commenting, Michele
Such great tips! Wow, I feel very fortunate to work with a company that does 10 hours of wordtracker keyword research for us a month. We literally get thousands of keywords in a lovely spreadsheet for us to comb through. We also have had a lot of training through our company on how to analyze keyword research data. It is a great help. I haven’t heard of some of the free ones that were mentioned, but I will check them out the next time I am looking for a special keyword! Great tip! Thanks!
Hey Kari – That is a blessing. It is great that they do that for you. Thanks for commenting. Michele
Hi, I do use Google’s tool but I have found that using the site sell tools so effective. The keyword tool is fab and a post can be analysed to check there is no spamming of keywords on that page. Very effective :~)
Hi Eleanor – Thanks for commenting. I have used that before as well – actually that was where I started learning about keywords. It was really helpful. Thanks, Michele