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3 Ways to Get Your Emails Opened

3 Ways to Get Your Emails Opened

Apr 4, 2013 | Small Business Marketing

Have you been working very hard at building your list? Do you create customized, personalized e-mails that share valuable content with your audience? But, then nobody reads them? Super frustrating. So, how do you get people to open your e-mails – here are three tips for you:

Use market segmentation to serve your customers better

Use market segmentation to serve your customers better

Jul 29, 2012 | Small Business Marketing

So, what is market segmentation? Market segmentation is the “business school” word for customizing your marketing messages (e-mails, social media, even web pages) to different part (or segments) of your audience. One size does not fit all especially when it comes to communicating with your tribe.

Google’s New Privacy Policy – Should I Be Worried?

Google’s New Privacy Policy – Should I Be Worried?

Jan 31, 2012 | Build Your Business

What do you think of the new google privacy policies? Google is streamlining their 70 different privacy policies (one for gmail, one for google docs, one for You Tube) and morphing them into one policy for all of Google. They are also making your information available across platforms so that you can access “all things Google” with just one login. On top of that, they made it easier to get your data from Google and transfer it to another service.