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(Blog Challenge) Video: Your Talking Business Card

(Blog Challenge) Video: Your Talking Business Card

You know that nothing beats video for building relationships with your clients. Hearing someone’s voice takes the relationship to a new level. Yet, video can be scary and even simple powerpoints can seem daunting. Today’s guest post form Lynn Ruby of Ruby Marketing Services shows you a quick and easy way to create simple videos for your website.

Four Reasons People Fear Niches and How to Get Over It

Four Reasons People Fear Niches and How to Get Over It

If the word “niche” is a dirty word for you or you’re just sick of hearing about it, I totally understand. That might sound strange coming from someone who helps solo professionals master their niche strategy, but there you go. If that describes you, then I’m going to challenge you to dig a little deeper with me.

What I’ve found is that there are 4 main reasons people fear choosing a niche.

What Do You Say When Your Prospect Says “No”?

What’s your greatest fear when facing a sales call? If you’re like most business owners, it’s that the prospect will say “no”…and you’ll either be forced into the uncomfortable position of trying to “push” them into the sale or will have to walk away without the sale (again!), all the while drowning in defeat and wondering how you’ll ever get the clients you need in your business.