Video Podcast: Make More Money with Commodity Mindset
Today I want to talk to you about how you can make more money in your business by changing from a commodity mindset to creating more of an experience for your clients.
You Momma Was VERY Wrong…
Remember how your Momma would tell you not to eat dessert because it will spoil your dinner? She had it ALL wrong… The biggest mistake I see people making in their messaging this summer is leading with the broccoli (the stuff you know your customers need) vs....
Finding The Perfect Fit: Choosing Your Ideal Client and Unique Selling Proposition
According to many teachers, the very first baby step in creating an online business is to “define your ideal client”. I usually start people with defining their “unique selling proposition” (USP) which is essentially that “secret...
What’s your problem?
Many entrepreneurs fall into the trap of selling a product they don't entirely believe in because they think it's going to make them successful. The reality though is that you have to have that passion, that drive to be a success, as an entrepreneur. If you're just...
Making Sure Your Testimonials Comply with FTC Guidelines
Testimonials are an important part of business online, but (at least if you live in the US, you need to make sure they are compliant with Federal Trade Commission guidelines. Before we get too far into this, note that this is just my personal opinion, I am not an...
5 Reasons Your Clients Aren’t Renewing with You
Today we are talking about the sixth step in the coaching lifecycle – upsells and renewals. Sandy (not her real name) was an amazing client. I looked forward to our calls together. She came to every call eager, enthusiastic and ready to work. I loved hearing about all...
10 Ways to WOW Your Customer for Less Than $10
Let’s face it, no matter your industry… there are many other people who do exactly what you do. The key question is, how do you differentiate yourself from the crowd? Of course, you want to provide top-notch service and value. But, lots of people do that....
5 Ways To Keep Your Customers Coming Back
So, when is the best time to put someone in a nurture sequence. When I ask my clients that question – they usually reply that they put clients in a nurture sequence when they sign up for their freebie or possibly when they are in a sales sequence and decide...
Beyond the Funnel: The Ideal Coaching Customer Lifecycle Part 1
If you’ve been a coach for a while, you’ve probably heard of the “funnel.” The funnel is how your customer progresses from a free product all the way through to your top coaching package. Many customers start at the top of the funnel with the freebie – but only...
How to Use an Autoresponder for Customer Service
By Michele Scism The Results Lady Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world – but on the Internet, that simply will not do. Your customers are literally all over...
How to Attract Your Ideal Customers
By Michele Scism The Results Lady One of the hardest things to do when you start a new business is decide exactly who your ideal client or customer is. I thought I would share an excerpt from my book “Makeover Your Business in 6 Weeks or Less” page 23-24....
WOULD YOU LIKE TO CREATE A BIG MARKETING BUZZ?
Guest Post By Sue Porter The “Accidental Leader” HOW TO THINK OUT OF THE BOX TO CREATE AWESOME BRAND RECOGNITION Nike has proven their leadership in the running shoe market by increasing their share of the 3.6 billion dollar industry by 15% in a short 2...Automate Your Gratitude
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