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Is Blogging Dead or Your Secret Weapon?
Since the beginning of Decisive Minds, I have been preaching the idea of Blogging as a great way to build your business. You create valuable content, people read it, and all is good, right? And it used to be that blogging, by itself, was an amazing way to build your...
How To Build Your List With Your E-book
Gmail has over 1 billion active users, so don't try to tell me that people don't use email! LOL The real question is - are you using email for marketing? In this post, we will focus on how to build your list so that you can benefit from all these active email users....
Three Simple Reasons Why People Don't Opt-In To Your List
Has this ever happened to you? You put yourself out there at a networking event, you feel like you've had dozens of amazing conversations - yet a week later, your net results from that event are exactly zero. Nobody chose to opt-in your email list and no...
Free Blog Course: “Daily Plan to Finally Start Your Email List Building” – Part 1 of 4
In any business we must have a list of prospects. In the old days, this was done by keeping a Rolodex full of phone numbers. Today we build email lists of our potential prospects. If you are wondering if list building is worth it, check out this blog post “6 Reasons...
The Top Three Things A Speaker Should Carry With Them At All Times
"Michele, I got to speak in front of an audience of 1,000 people yesterday - all because I followed your advice and we prepared". I was elated when my client (Naomi Hardy) called to tell me that she got an unexpected speaking gig - just because she was prepared. As...
5 Elements of a Successful Email Nurture Sequence
To nurture is to cultivate. In the online marketing world, email nurture sequences are designed to cultivate a relationship with your new prospect. The first rule of building a relationship online is to know when and how to ask your new prospect to buy something. I...
Content Marketing Creates 3x’s More Leads Than Traditional Marketing
According to Demand Metric “Content marketing creates 3x’s more leads than traditional marketing and cost 62% less.” If you think about it, it makes perfect sense. Content marketing can be very focused, whereas traditional marketing is more like throwing darts....
What is Relationship Marketing?
What brands do you love that are nailing relationship marketing? Maybe we need to start by looking at “What is relationship marketing.” I’ll tell you what it is not. It is not meeting me on Facebook and immediately asking me to buy something from you!!!!! How do you...
Three Rookie Online Event Mistakes You Will Probably Make
Hosting an online event? Good for you! You’re in for an incredible experience. Not only that, but you’ll grow your list, make some money, show off your expertise, and even make some important connections with other coaches in your niche. But you can’t do any of that...
What is Content Marketing?
When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics,...
You Need to Know How Online Events Show Off Your Valuable Expertise
You are trying everything to get people to know who you are. You have an expertise, but it seems like no one is paying attention. Online events are the perfect way to showcase your expertise…even if you think you don’t have any. Seriously, everyone is an expert in...
What is Email Marketing?
What is email marketing and how does it work? Email marketing does not mean pitch, pitch and then pitch some more. It is the use of emails to build relationships with potential new clients as well as to promote products and services that your potential clients would...
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