Gmail has over 1 billion active users, so don’t try to tell me that people don’t use email! LOL The real question is – are you using email for marketing? In this post we will focus on how to build your list so that you can benefit from all these active email users.
Having a great giveaway, also known as a freebie, will help you to build your list quicker. People don’t really want to join email lists for newsletters anymore. They want access to great content. Whether it is an e-book, an audio, a checklist, or any of the many ways you can provide people with great information. To build your list with an e-book, for example, there are a few things you will need to get in place.
Since the goal of the e-book is to build your list by getting people to give you their e-mail addresses, you need to have a page for them to do that.
Your goal with this opt-in box is to have them enter their first name and e-mail address. I don’t require more information than that because it has been proven to reduce conversion. Once they give you their e-mail address, you can add them to a follow-up sequence.
How do I get the box where people put in their e-mail?
You get the box from your e-mail autoresponder service. I started right away with Infusionsoft, however, that is expensive for most people. You have a wide variety of choices. Some of my clients like GetResponse, Active Campaign or Aweber. The e-mail service will have great tutorials to walk you through putting the code on your site.
How do I get a cool looking cover for my e-book?
Unless you are really good at graphics, I recommend you outsource this. I know people have gotten excellent results from both killercovers.com and Fiverr. A trick that I like to use on Fiverr is to commission a few different covers and then choose the one I like the best. You can sometimes ask the person who makes the cover for you to make a social media image for you too. If not Canva is an excellent quick graphic making tool.
Promote The Book On Social Media
- Facebook – You share the optin for the e-book in your Newsfeed and in Groups. You could promote these posts. Tell people how to share your information. Share on your personal page – ask your friends to share it on theirs.
- LinkedIn – Post your e-book on LinkedIn groups that you belong to.
- Twitter – Post every day. Create a hashtag so people can find your book.
Make sure you are putting this out every week on your social media.
Remember – it is YOUR responsibility to get your audience the help they need by sharing your e-book with them. Happy list building!