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Video Podcast: Planning For Profit
In this episode, I talk about the importance of planning, using a one-day event as an example. A lot of people make the mistake of not planning for the profit aspect of their launch, or event, or whatever it is. I provide a simple 3-step system for making sure that the profitability of the event is built into the planning from the start.
Video Podcast: How To Build Your List With Joint Ventures
Create joint ventures to help grow your business.
Video Podcast: How To Create a Webinar That Converts
Stop wasting your time on webinars that don't sell. In this video, I will show you how a few simple tweaks to your overall webinar process can make a big difference in your bottom line.
Video Podcast: How to Get More Email Subscribers from Your Blog
Are you blogging all the time but nobody is reading what you write? Imagine what it would be like to have new leads signing up daily for your email list, just from your blog posts.
This video will show you how to create a blog that gets read, and builds your email list.
In the video, I show you you a technique called “content upgrade” for getting opt-ins from the blog. Here's a checklist on how to get that done.
Video Podcast: How to Create An Effective Newsletter
I have had so many questions about how to create effective newsletters – a newsletter that gets opened – a newsletter that actually accomplishes something!
This video will show you how to create a newsletter that works. So in this video I discuss 4 reasons why you would have a newsletter, followed by the things you need to do to make them effective in your busine
Video Podcast: Easy E-mail List Building Tips
Can you make money without an email list – sure. But if you are building a community online then your email list is part of that. Email marketing works, but are lot of entrepreneurs are not focused on the importance of building that email list. In this episode, Michele gives her best 5 tips for building your email list.
Video Podcast: How To Hire A Bookkeeper for Your Business
Is it time to hire a bookkeeper for your business? How do you choose someone you can trust? Since I'm a trained accountant, I get asked this question all the time. In this podcast, I'll answer these questions for you. I'll also tell you the difference between a bookkeeper, an accountant and a CPA.
Video Podcast: What Your Financials Tell You About Your Business
Are you hiding from the numbers in your business? Here are three things your finanicial statements can tell you.
Video Podcast: Where To Spend Your Marketing Time and Money in 2016
Don't listen to anyone who tells you where you should be spending your marketing time and money in 2016. Here's what you should do instead.
Video Podcast: Measurements – How Do I Use Them?
In the last video, I talked about the numbers I track in my business. In this video I look at the particular metrics you want to be tracking, with a special emphasis on building your community. I show you how to set goals for growing your numbers; about the importance...
Video Podcast: Tracking Numbers to Build Your Business
In this video Michele outlines what numbers she tracks in her business. Every Monday her team provides her with a spreadsheet of tracking numbers so she can see if she is getting the numbers she needs to make her business work. See what numbers are important to track...
Video Podcast: How to Stop Being the Bottleneck in Your Business
“Are you the bottleneck in your business?” Many people start to feel that they are the bottleneck in their business as their business grows. If it is just you doing everything in your business then it is obvious who is the bottleneck. You need to take on assistants -...