In this episode, I talk about the importance of planning, using a one-day event as an example. A lot of people make the mistake of not planning for the profit aspect of their launch, or event, or whatever it is. I provide a simple 3-step system for making sure that the profitability of the event is built into the planning from the start.

Listen to my tips, and start planning for profit, instead of just talking to a bunch of people for little result.