Success Strategies for Business Owners

Are You Fixing Their Problems?

By Michele Scism
The Results Lady

Have you seen the TV ads for  They buy and then sell peoples unwanted gift cards.  What a brilliant idea.

Think about it – people are given gift cards for birthdays, holidays, thank you’s – all kinds of events.  Even rebates are now given on gift cards.  You probably have unused gift cards in your desk, wallet, purse and home.  I just looked in my wallet and I have 3 that I have had for over a year now and have not used.

So why is this important?  If you want to start a business or add products or services to your existing business you should be thinking “What problem do people have that I can solve?” Cardwoo didn’t create the situation of unused and unwanted gift cards it just figured out a way to help people get a little cash for their unwanted cards.  Then it figured how to make a little money while doing it.

I’ll give you another example.  I travel a lot and while in the store yesterday I noticed that now you can buy a kit that includes the little bag and exact size clear plastic containers for the liquids you want to carry on a flight with you.

What problem can you fix for people?

  1. There are so many problems out there that need solutions. Some people hit the jackpot when they come up with a brilliant product or service. Most of us have great ideas, but either don’t have the marketing know-how or the big bucks and savvy to get it out there to the public arena. But we can still have fun trying, right?

    • Yes Cindy we can still have fun trying. But the great news is with the advent of social media, websites etc the little guys like us can start to level out the playing field. Thanks for commenting, Michele

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