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Are you Taking Targeted Action or Going in Circles?

Are you Taking Targeted Action or Going in Circles?

This weeks guest post is by Cindy Schulson, who simplifies marketing for coaches and other solopreneurs so they can attract their favorite clients, earn more and market less.  Cindy Shulson is one of my private coaching clients – she has an amazing program TALI...
Four Reasons People Fear Niches and How to Get Over It

Four Reasons People Fear Niches and How to Get Over It

If the word “niche” is a dirty word for you or you’re just sick of hearing about it, I totally understand. That might sound strange coming from someone who helps solo professionals master their niche strategy, but there you go. If that describes you, then I’m going to challenge you to dig a little deeper with me.

What I’ve found is that there are 4 main reasons people fear choosing a niche.