Four Reasons People Fear Niches and How to Get Over It

Jan 20, 2012 | Build Your Business

If the word “niche” is a dirty word for you or you’re just sick of hearing about it, I totally understand. That might sound strange coming from someone who helps solo professionals master their niche strategy, but there you go. If that describes you, then I’m going to challenge you to dig a little deeper with me.

What I’ve found is that there are 4 main reasons people fear choosing a niche.