Expert status or as I prefer to call it “Leading Authority Status” is actually a fantastic client attraction tool!
How do you quickly increase your expert status? Increase your Visibility!!
You may have a strong business idea and a great product, but are you doing everything you can to be seen by the right people? Increasing your visibility can change the way that potential customers see you and your business.
Visibility is the glue that holds all other strategies together when it comes to achieving expert status as a business owner and therefore attracting more clients.
Each strategy gets your name out among other business owners, movers and shakers and potential clients.
Remember being seen goes a long way with the word-of-mouth crowd.
Here are a few ways that you can increase your visibility:
- Attend business seminars
- Public speaking
- Write press releases
- Start a blog
- Publish a newsletter
- Use Social Media
If you are comfortable doing what you are doing and it works for you, still try at least one or two of these ideas. No one ever made a fortune playing it safe or being comfortable. That comes later on when you are the “Big Cheese”.
When you are on Facebook and a fellow business owner is looking for speakers for his online conference or a local event in your area, throw your hat in the ring.
Someone in one of your associations needs advice or a speaker for the next meeting? Take that spot for yourself. Every opportunity places another feather in your cap.
It is a point that you can add to your bio and also your press releases for new products or events.
And, you can create newsletters for your customers. Sending a monthly or quarterly newsletter about your business gives you the chance to add information about accomplishments that have occurred since the last newsletter.
Each solidifies your expert status in the eyes of current and potential customers. Newsletters can be printed and passed around to others.
I have used a combination of these and other steps to build my leading authority status. I am very active on Social Media sites such as Twitter, Facebook & LinkedIn. You are reading my blog. I attend a lot of business seminars where I make valuable contacts. I speak publicly for local organizations as well as participate in many tele-classes.
As a matter of fact – at the last seminar I attended I actually had another attendee run up to me and say “I can’t believe I am meeting The Results Lady – I see you everywhere!” That affirmed that my methods are working.
Achieving expert status inspires confidence on the part of customers and fellow business owners. Increasing your visibility is the first step and the information in this article can help you do just that.
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