Jul 19, 2012 | Build Your Business
The reason I think so many businesses fail (only 29% of businesses are still open after 10 years according to the SBA) is because they do not understand marketing. They aren’t doing what it requires to let the world know what they do, who they are and/or where they are.
Marketing requires a strategy. It requires being seen in multiple locations. That means both online and offline places. Yes, sometimes it requires money. But there are lots of things you can do now to market that are lost cost.
Jan 2, 2012 | Build Your Business
By creating successful strategic alliances you can consistently add new clients and build your list while at the same time, creating more momentum, more opportunities and more business success for yourself and your strategic partners.
One kind of strategic alliance is to identify individuals in your field that provide products or services that are similar to yours, yet with a different spin or specialty. Bread bakers refer dessert makers, dietitians refer personal trainers and visa versa, and doctors, lawyers and consultants refer based on specialty.
Oct 26, 2011 | Build Your Business
Networking is important in business. Making connections with others in the online world increases your visibility which matters when you want to get noticed.
Oct 25, 2011 | Small Business Marketing
Are you the best kept secret in your industry? I have met so many talented entrepreneurs who could truly changes lives of many people … but the people who could benefit can’t find them. If this sounds like you, you could have a visibility problem…
Visibility is the glue that holds all other strategies together when it comes to achieving expert status as a business owner. Each strategy gets your name out among other business owners, movers and shakers and potential clients. Being seen goes a long way with the word-of-mouth crowd.
Oct 10, 2011 | Small Business Marketing
Learn how to choose the right networking group for your business.
Oct 23, 2010 | Social Media
Oct 23, 2010 | Social Media
Apr 10, 2010 | Build Your Business, Social Media
So do the numbers count in social networking? Hmmm, well there are two distinct camps or matters of opinion on this subject. A lot of people believe that the more followers you have on Twitter or friends/fans you have on Facebook or connections you have on LinkedIn the better.
Mar 16, 2010 | Social Media
If you know me at all you knew I would get around to using Facebook for promoting your business. I have to say, Wow! The opportunities are endless for promoting yourself or your business on Facebook.
