As a business coach, I find that I have two types of clients. One is deeply in love with Google Analytics and spreadsheets and can quote me their page view numbers instantly; the other thinks measurement is a total waste of time. Both are wrong. And here’s why …
You’ve worked very hard to get your product funnel launched – you have all the pieces in place. Trouble is, you aren’t making sales.
It is tempting to throw the whole funnel out and start over. The thing is, most funnels are just a few tweaks away from being effective. Why waste your time and hard work starting over, when you can take what you have and make it work for you.
