Have you ever put A LOT of work into an information product only to have it fall flat on its face? Over the past 7 years, I’ve created a system for launching information products that works and has brought me over six figures of income.
But it wasn’t ALWAYS that way. I want to share with you the story of my very first information product launch so you can avoid making the same mistakes I made.
My first information product was a BIG product called Social Media Mastery Summer School. I sold it for $597. My goal was to create a product that could transfer every single thing I knew about social media into the heads of my customers. I spent 3 months – getting the content *just right”. I spend nearly $2500 getting stuff done – transcripts, squeeze pages, web pages, etc.
I sold 2 copies – and then someone asked me for a refund because I overwhelmed them! So I ended up LOSING almost $2000 on the product and I honestly think that if I hadn’t been a life-long entrepreneur I would have given up and quit right then and there!
But… I didn’t and I learned a few lessons about how to create and launch a product right. Here are a few of them:
(I recorded a free training – How I Made $100K Selling Info Products. Check it out here)
1. Find someone to help you who knows how to do the techy stuff. Even if their hourly rate is higher – you will SAVE money because they know what they are doing.
2. Don’t OVERWHELM your audience. Most entrepreneurs in my community are very heart-centered and very giving. They want to give really good value to their clients The thing is – most people can only process so much at a time. So, it works better to pick a smaller area and give more specific and detailed information on that area.
3. Market more than once. Once of the places were people often miss out on sales is lack of follow up. If you only send one sign up e-mail and one follow up – you are leaving lots of possible sales on the table.
4 . Measure and Test – Keep an eye on how your marketing is going. Are people opt-ing in? How many? Are your ads bringing you sales? How much? Keep tweaking to keep improving your results.
5. (THIS IS THE BIGGIE) Don’t make the product until you have sold it. Stop doing work for free. Focus your efforts on getting people into the program. If they don’t sign up – then keep tweaking.
Want more information on promoting your information product? Click here to download the recording “How I Made $100k Selling Information Products”.