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Billboard Advertising: What Makes it Effective

Billboard Advertising: What Makes it Effective

A couple of days ago I drove past a billboard and thought “Now that is effective billboard advertising”. So what exactly makes billboard advertising effective? I decided to ask local Lake Charles website, social media, and branding expert Daniel Wainwright, the owner...

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3 Steps to Creating An Amazing Community

3 Steps to Creating An Amazing Community

One of the things that people always ask me is “Michele, how do you attract such an amazing community?”. As one of my blog readers (and part of my community), you know that people who aren’t humble, hard working and good hearted don’t last long in my circles. Not that I repel them – they just know they are in the wrong group. Having the right community around me makes my work a pleasure – because I know that I what a teach changes the lives of some fabulous people.

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Summertime Motivation: The Best Tricks

Summertime Motivation: The Best Tricks

The days are longer in the summertime, yet somehow productivity seems to decrease. You’d think with longer days, you’d get more done, yet it can be challenging to find your summertime motivation. There are so many other things to do (well it’s a good excuse - right)! ...

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3 Ways to Increase Your Brand Awareness

3 Ways to Increase Your Brand Awareness

How much time and energy do you spend on brand awareness? Maybe a better question is “What is brand awareness?” For many, this is a small part of their overall marketing strategy, yet when done correctly, increasing brand awareness can amplify your other marketing...

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The Best Video Marketing Ideas

The Best Video Marketing Ideas

Are you using video marketing in your business? If not, these statistics may inspire you: By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends) 55% of people watch videos online every day....

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Online Marketing Made Easy

Online Marketing Made Easy

Ugh! There are certain words that bring terror to the minds of a small business owner. Online marketing definitely makes the top five of that list. Whether it is because you just don’t know where to start or you have tried and it didn’t work or it just seems so...

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Blogging Tips for Beginners

Blogging Tips for Beginners

Are you struggling to get results from your blog? I hear from business owners every day. They wonder why they’re even blogging and what they’re supposed to get from it. So, let’s clear that up first, before I share my blogging tips for beginners. Why Blog? Your blog...

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Small Business Grants: How to Get Started!

Small Business Grants: How to Get Started!

Starting up a small business has never been easier, thanks to the Internet. However, many aspiring business owners underestimate just how much it will take to launch their business. This being the case, it’s always a good idea to explore small business grants. What...

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