According to WordPress.com 65.4 million posts are added to WordPress sites each month. According to InsideView, business to business marketers who use blogs generate 67% more leads than those that do not. And according to Traffic Generation Cafe, once you write 21-54 blog posts, blog traffic generation increases by up to 30%. Scary right? How do you get your blogs noticed in a sea of so many? Why aren’t your blogs driving traffic to your site? In today’s post we are going to talk about 7 tips that will quickly help you improve traffic to your website.
Blog Writing Tip #1: Make it skimmable
Are you ready for a shocker? People don’t really read your blogs! Not really. They skim it. Now after they’ve skimmed it and if they like what they see, they’ll go back and read it. So the first and most important article writing tip I can give you, is to make your content skimmable. Make it easy for people to scan over your post. There are several simple ways to do this, use:
- Headings and Subheadings
- Bolded statements
- Capitalizing a word
Blog Writing Tip #2: Keep it short
Keep the post short. People are busy and suffering from information overload, they’re not looking for a dissertation. Keep your paragraphs short while you’re at it. It makes your content easier and more comfortable to read.
Blog Writing Tip #3: Keep it simple
People aren’t impressed with big words. No one wants to use a dictionary to read your blog. Keep it simple and conversational. You can communicate valuable, useful, content in a casual way. Remember that blog posts are part of your marketing campaign and great marketing starts with you using the words that your reader uses in daily conversations.
Blog Writing Tip #4: Quality content
We live in the information age and your ideal clients have easy access to lots of information. So you can’t get away with writing fluff, they’ve done their research. Your potential customers want valuable information and if you don’t give it to them, they’ll get it from someplace else.
Blog Writing Tip #5: Images
Images, photos, infographics all help to make your content readable. People are drawn to visuals. Research shows that content with relevant images gets more views than content without images.
Blog Writing Tip #6: Catchy Titles
We all judge a book by its cover, and people judge the quality of your article by its title so beef-up your titles. Here are lists of titles to get you started:
- The Ultimate Guide to (fill in the blank)
- (fill in the blank) doesn’t have to be hard with these easy steps
- How to (fill in the blank)
- The Secret to (fill in the blank)
- Amazing Tips to Get the Best Out of (fill in the blank)
- Want an Easy Way to (fill in the blank)
- Little Known Facts About (fill in the blank)
- Attention (fill in the blank)
Blog Writing Tip #7: Have a call to action
You want readers to engage with you, you’re always looking for a reciprocal relationship. Ending your post with a call to action is an effective way to invite your audience to continue the conversation with you. Here are a few ways you can do this:
- Invite them to share their tips or experiences in the comments
- Invite them to share their opinions even it’s contradictory
- Invite them to learn more by visiting your website
- Invite them to join your email list
- Invite them to an upcoming event, webinar, or teleseminar you may be having
- Invite them to connect with you on social media
Are you finding it hard to even get started with your blogging? Check out 7 Super Sneaky Ways to Get Your Blogging Done.