By Michele Scism
The Results Lady
So what do you do when you have created a lot of product and you need money? Well what you don't do is create more products.
I recently watched a very interesting show about the history of movies and TV and one of the stories they told was about Walt Disney.
As you know in the 1950's Walt decided to expand his empire with the addition of amusement parks. In 1954 Disney was running low on cash flow to finish his new amusement park, Disneyland, and he knew he had to be creative to come up with the money he needed.
What do you think he did? He launched a new TV series named Disneyland (not a coincidence that it had the same name as the new amusement park) because he had all of these cartoons and films that his studio had recorded for the big movie screens and he repurposed them to be used for his new television show. It was a huge success both monetarily and getting the public excited about the new amusement park that would open in 1955. And the rest, as they say, is history.
So what are you doing with your blog posts, your class recordings, your articles, etc? I would love to hear – please leave me a comment.
This can also be considered to be a form of Branding, no? Building Disneyland AND creating a new show called Disneyland certainly tied the two together.
He certainly was a very smart man – in more ways than 1!
My wife wanted to go to DisneyWorld in March – I reminded her of the trip to Dallas mid-March! Walt may be a smart man, but the Mouse House will have to wait 😉
WooHoo! I am so excited that you are bringing her with you. I would love to meet your wife. I am taking a tip from Walts play book. I have been trying to decide on the name for the live event. Since I have been using Take Action Get Profits for the virtual days I am doing and I am going to use that name for the vault I am building. I have decided to call the event Take Action Get Profits Live. Just made that decision today – I am so excited about it and I am really excited that you guys are so excited. Thanks for another great comment. Michele
I like to call repurposing–getting more millage out of your work. Thanks, Michele for this interesting story about Walt.
Hey Jeannette, I love that “more mileage out of your work”. That is exactly what I believe in. Thanks for commenting, Michele