By Michele Scism
The Results Lady
I have learned so much over these last six months of studying with Adam Urbanski, The Marketing Mentor! I thought I would give you 3 great tips he has shared with me and I know he would love for you to learn as well.
“For marketing, perception is everything but for self esteem, reality is everything” What he meant by this was that others can have a certain perception of us but if we can't see that as our reality then we have a huge disconnect and possibly put up a wall in our business. Let's imagine your a coach with a huge online presence. People think you are all that because you are everywhere but if you don't feel that is your reality then that little voice in your head might start saying things like “Your not all that – who do you think you are” It is our job to make it our reality. Guess what – it's ok to be all that. There you go, if you were waiting on permission you got it.
“If you want to get something done you have to set HARD deadlines” Wow this was big. If you want to start doing teleseminars but you just can't seem to get the first one done – pick a date, go to Facebook & LinkedIn and set up an event and post it for the world to see. That's the important part – you have to tell others and don't let yourself cancel it. It is amazing what you can accomplish when you think others are expecting something from you.
“Selling mentoring or coaching programs is not extortion. It is not immoral, illegal or unethical” Think about it – do you maybe have mind issue when it comes to selling high priced coaching or mentoring programs? There is a much better way of looking at it. Ask yourself daily “How many people do I get to help today and in return how many people will they help?” Do you have programs and services that can truly help someone? It has been my experience that the majority of entrepreneurs are out to help others. They want to share their knowledge or goods because they think it will benefit their clients. So why do we get hung up on price?
I hope you enjoyed this taste of Adam Urbanski. I have learned so much more but I thought it would be fun to share a little of his wisdom!
Those are great tips. One of the things Adam always says is “Anything worth doing, is worth doing poorly at first”. I have the quote hanging by my desk to keep me out of my analysis paralysis mode and gets me implementing. The other thing he says, (which I just wrote a blog post about yesterday), is that marketing equals education. You can read the post here: http://eventstrategysolutions.com/marketing-and-education-is-it-the-same-thing