Today's guest post is from Lynn Ruby at RubyMarketingSystems.com. Lynn is your go to girl if you want to get over your shyness and technical jitters to make video work for your business.
Have you ever walked into a video camera store – a Target, a Best Buy, a Walmart – to purchase a video camera. And you see video cameras with this feature and that feature, and digital this and digital that, and pretty soon you’re totally confused and wondering “which one of these features do I absolutely need and which do I not?”
Let me give you a quick, clear answer to that question.
The answer is, you need a video camera with as few digital features as possible.
In fact, what you should aim for is an HD video camera with very few digital features with a price point that you can afford.
And here’s why.
Any special digital features like posterization or sepia tones or making things appear like you’ve shot them at night time versus daytime, all of those types of features can be added during the editing process.
However, if you have those features turned on on your camera and you shoot raw footage that way, those digital features on the raw footage can never be erased.
So, shooting that raw footage as clean as possible gives you the most options when you’re doing video marketing.
So, next time you walk into a Best Buy or a Target or a Walmart to buy a camera, keep that in mind. It’ll save you a lot of frustration, a lot of time and probably a lot of money as well.
Now, if you want to talk more about video marketing and what it can do for your business, I invite you to apply for a “Video Marketing Strategy Session” with me. I’d love to talk with you on the telephone for 30 minutes and see how we can get the power of video marketing turbo-charging your business.
Absolutely, video marketing is a proven effective tool to build up business. One important tip that I would like to share with everyone has to do with access. Making videos accessible through the use of closed captioning or a transcript can make a huge difference. Without it, you would lose a portion of the market.