Mar 4, 2017 | Build Your Business
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO...
Dec 15, 2016 | Build Your Business
How many times do you have a sales conversation with someone and quickly realize that you are not talking to your ideal client? You know who I’m talking about, those people who are never going to hire you, or are argumentative, or constantly disagreeing with you about...
Jan 25, 2014 | Build Your Business
According to many teachers, the very first baby step in creating an online business is to “define your ideal client”. I usually start people with defining their “unique selling proposition” (USP) which is essentially that “secret...
