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Keywords:  Why Do They Matter?

Keywords: Why Do They Matter?

Knowing how to use keywords is essential to creating an effective website. The internet is a giant database — all of the information is sorted and organized by topic and the keywords that best describe the information. By paying attention to keywords and search phrases, you can position your site to be found more easily on the web.

Here are six good reasons why keywords matter:

What’s In A Name?

What’s In A Name?

There has been some great discussion recently on the Global Social Media Management Association (GSMMA) private Facebook group on how to choose a name for your business. Choosing a name is one of the most important steps you can take in creating you business. Here are...