In this episode I talk about how to improve results in your business by making small tweaks. For example, you may want to split test the subject lines of your emails to see if it makes a difference in the open rate.
But “tweaking” must be done deliberately:
1. Decide what to test – & test one thing at a time
2. Measure it – length of run – make sure it is a valid test
3. It is unique to all – you have to test what works for YOU with YOUR audience.
Follow the tips I give in this video to make your business more profitable – even small tweaks can make a big difference.