Quantum Pixel Tag

By Michele Scism
The Results Lady

Are you getting the traffic you want from your social media efforts?  How about LinkedIn in particular?

I am so excited about the traffic results that I have been getting from LinkedIn and I wanted to share with you what I have been doing.

I have to admit that I have been really struggling to figure out how to use LinkedIn to promote my business.  Then recently I listened to a class on blogging that Carrie Wilkerson, The Barefoot Executive and Barry Chandler from BarBlogger.com held and got this idea.

How I am using groups to drive traffic!

Yes, I have had my blog attached to LinkedIn but that only pulls it into my personal profile and for a moment in time it shows on the updates list but then it is just sitting there.  What I learned from Barry was to start posting my blog entries to the groups I am a member of.

What does this accomplish?  Several things.

Every day each group sends out an email that shows the activity in the group for that day.  Every time you post a new discussion (your blog post) you are added to the email for that day.

If your discussion (blog post) is the most active thing of the day then your name is included in the subject line of the email.  Within the first week of me doing this I was in the subject line of 4 of the groups I am a member of.

Due to the sheer numbers of people seeing my posts the traffic to my website has risen drastically.  I started using the tactic on July 2, 2010 – in the 10 days since then I have had as many unique visitors to my site as I had in the first 22 days of last month.

My Alexa.com ranking for my website has improved by 25% in the past 10 days as well.

OK, seems simple right?  All you have to do is go to a group that you are a member of and click on the “attach a link” button under discussions and enter the URL for your blog post.

So what's next?  It is time for me to start answering questions in LinkedIn related to my main keywords.  I will let you know how that goes.

Would you like to share what you are doing to drive traffic using LinkedIn?  Please leave me a message below!

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