Recently I launched a new product in my business. It wasn't the first launch I have had but it is the first really successful product launch. I have been thinking about what the difference was and what I will improve on before we re-launch in a month or so.
Would you like to know what I think I did right?
I have an amazing team behind me
That made a huge difference. For this launch, I had a great team. I have an amazing online business manager who acts as a project director, I have an assistant to work on emails and scheduling and others who do everything in between. I also have systems in place that are automated so that those mundane things that have to be taken care of in business got done even when I was super busy with the launch.
This time I took time to prepare
OK to those who know me I know you are thinking – what do you mean took time to prepare? Well I didn't come up with an idea and launch within 3 weeks like I have done in the past. This time from the point when I came up with the idea to the day we launched was actually 4 months. I got together with my online business manager, Meredith, and we put out a complete plan – covering everything from website development to affiliate promotions to product delivery and everything else that has to happen to put out a great product.
I know I am stepping on a few toes here because it is often said that when you have a great idea you have to jump on it and launch before someone else can. I am not completely disagreeing with that. I am just saying that this time with some real planning I had much more success.
I partnered with a fabulous joint venture partner to create the product
Could I create the product – absolutely! But did I really need to? My goal with this project is to teach entrepreneurs how to become Social Media Managers. So I partnered with a very successful Social Media Manager, Rachel Strella, to create the product. We call it “Social Media Manager Profits™”.
The reason I wanted to create the product was because I have so many business owners who are constantly asking me to do their social media marketing for them or to help them find someone to hire. So I started talking to people who were supposed Social Media Managers and realized this is harder than I thought. A lot of them really didn't know what they were doing so I couldn't' refer them to these business owners and let me tell you – I take referrals personally!!
So back to why I decided to have her create the product. Looking at what I do best – promotions – connecting with people – speaking etc. I can absolutely produce products but why not focus my talents on promoting and connecting etc.
We focused on affiliates
Huge lesson learned during my last launch – you can't go it alone. For this launch I had so many affiliates out spreading the word for me. Talk about leveraging your time. I took my 24 hours a day and multiplied it by 50+. We focused on providing tools for our affiliates. We created a nice affiliate share of the price. Plus we added an affiliate contest. If you haven't been through this before – there is something amazing about having a team of people out all over social media and the web telling everyone how fabulous you are and your new product is. Do yourself a favor and just try it!!
So what will I change next time?
You'll have to tune in for part two in a couple of days to find out!!!!