By Michele Scism
The Results Lady
Recently I launched a new product in my business. It wasn't the first launch I have had but it is the first really successful product launch. I have been thinking about what the difference was and what I will improve on before we re-launch in a month or so.
Would you like to know what I think I did right?
I have an amazing team behind me
That made a huge difference. For this launch, I had a great team. I have an amazing online business manager who acts as a project director, I have an assistant to work on emails and scheduling and others who do everything in between. I also have systems in place that are automated so that those mundane things that have to be taken care of in business got done even when I was super busy with the launch.
This time I took time to prepare
OK to those who know me I know you are thinking – what do you mean took time to prepare? Well I didn't come up with an idea and launch within 3 weeks like I have done in the past. This time from the point when I came up with the idea to the day we launched was actually 4 months. I got together with my online business manager, Meredith, and we put out a complete plan – covering everything from website development to affiliate promotions to product delivery and everything else that has to happen to put out a great product.
I know I am stepping on a few toes here because it is often said that when you have a great idea you have to jump on it and launch before someone else can. I am not completely disagreeing with that. I am just saying that this time with some real planning I had much more success.
I partnered with a fabulous joint venture partner to create the product
Could I create the product – absolutely! But did I really need to? My goal with this project is to teach entrepreneurs how to become Social Media Managers. So I partnered with a very successful Social Media Manager, Rachel Strella, to create the product. We call it “Social Media Manager Profits™”.
The reason I wanted to create the product was because I have so many business owners who are constantly asking me to do their social media marketing for them or to help them find someone to hire. So I started talking to people who were supposed Social Media Managers and realized this is harder than I thought. A lot of them really didn't know what they were doing so I couldn't' refer them to these business owners and let me tell you – I take referrals personally!!
So back to why I decided to have her create the product. Looking at what I do best – promotions – connecting with people – speaking etc. I can absolutely produce products but why not focus my talents on promoting and connecting etc.
We focused on affiliates
Huge lesson learned during my last launch – you can't go it alone. For this launch I had so many affiliates out spreading the word for me. Talk about leveraging your time. I took my 24 hours a day and multiplied it by 50+. We focused on providing tools for our affiliates. We created a nice affiliate share of the price. Plus we added an affiliate contest. If you haven't been through this before – there is something amazing about having a team of people out all over social media and the web telling everyone how fabulous you are and your new product is. Do yourself a favor and just try it!!
So what will I change next time?
You'll have to tune in for part two in a couple of days to find out!!!!
This is something I needed to read since I’m starting a new service. You’re right about not being able to create something successful right away whether it’s a product or service.
It takes time and planning. I launched a product once over night and received measly sales. This time I know what to do!
By the way, I’ve haven’t been around LinkedIn lately because I got a huge order and I’ve been busy 🙂
Hi Ramiro – So glad you stopped by. Thanks for commenting. I couldn’t agree more. Michele
Thanks for the inside tips on what you did to launch your new products. The point about delegating what others could do better than yourself is priceless.
Hey Sherrie – that is a lesson hard learned for me. I am constantly battling the thought that I could just do it myself. But every time I let go of something I get so much more in return. :))
Michele – it was a tremendous launch and I love how you’re sharing the inside scoop on what you did to generate such great results. As one of your affiliate partners, I can tell you that you did a fantastic job of giving us the tools to make everything very easy. And as one of your top affiliates for the launch, I appreciated the incentives as well:) Congrats Michele!
Thanks you very much Cindy. We worked really hard this time to make sure the affiliates had all the pieces in place. And I have to give a big hand to Meredith my online business manager – she did most of that for you guys and I think she did a fabulous job.
So Lynn – is it all together now? Have you launched? If not when is your projected launch date?
Yea Lora – that is exactly it. Get the planning done and then give yourself the needed time to do it. But you still have to have a goal and set that date or it will drag on forever. Thanks for stopping by