By Michele Scism
The Results Lady
What is Expert Status and Why is it Necessary?
Do you have an online business? If you do, the second question is how are you doing? The bottom line is always the uppermost concern in your mind. To that end, creating expert status may be just the thing to catapult your business to the next level.
What is Expert Status?
Well, it is comprised of many things actually. Mostly, it is a tool to increase the number of people who patronize your online business. It involves raising your visibility level. Potential customers have to know that you exist before they can visit, get advice and buy your products.
But, you knew that already. You’ve told all of your friends and family, and also your church members and co-workers that you have begun an online venture. Your marketing strategy has served you well so far to draw traffic, but you wish you were doing better.
Here’s a question: When you need help, who do you go to? Hopefully you seek out someone who knows what they are talking about on the subject. They are the experts and that is what you want to be.
Why Become an Expert?
Experts are not necessarily know-it-all people. They just know a lot about their chosen subject. As an online business owner, you had an interest in the niche you chose for your business enterprise. That alone means that you know a great deal more than the average person about your topic.
People like experts. They are the go-to person who takes the headache out of your research. If your information is helpful, these people will come back to you over and over again and bring others with them.
It sounds like a lot of work but it is well worth it. Besides, you love your chosen business niche (that’s why you are in business) and you were going to do the work anyway. So why not reap the additional benefits of being an expert?
Experts have several things going for them:
- Can demand higher pay rates
- Credibility
- Increased visibility
- A sphere of influence
What’s the necessity?
Expert status lifts you head and shoulders above the rest in your field. Where they KNOW about the basics of the niche, you go deeper to provide your customers with a better understanding of what you can offer them. That translates into many more dollars and cents.
So, are you interested in expert status now? It is a worthwhile venture for your online business that creates a win-win situation. The next step is to implement strategies to begin marketing yourself as an expert in your business area.
