Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Create great email marketing campaigns, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as well.
That said, here’s the number one thing your readers are looking for: solutions to their problems. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having, and now they’re counting on you to continue to provide the solutions they need.
When designing email marketing campaigns, these solutions can take many different forms, including:
Email Marketing Campaign Solution 1: Straight Information
This is similar to a blog post or article. It answers a question (much like this blog does) and gives them the info they need to move to the next step.
Maybe you’ve discovered an easier way to track conversions on Facebook ads, or gathered some interesting stats on content marketing for coaches, or learned a new method for promoting Kindle books.
Share with your readers. Don’t ask for anything in return; just send them the info they need.
By offering these information only emails, you’ll show your list members that you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).
Email Marketing Campaign Solution 2: Offers
Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly!
In fact, since your readers have trusted you to provide them with the very best information available in your niche, it’s important that you DO create and send them offers. They need your:
- Coaching programs
- Self-study training
- eBooks and guides
- Private coaching and mentoring
So be sure to include these offers in your mailings from time to time.
Email Marketing Campaign Solution 3: Tools and Training from Others
As we’ve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers.
If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a salesperson, it’s much easier to get past that “what should I mail” question.
Email marketing campaigns come in many forms. I taught a free online training called “How to Triple Your Sales With Email Sequences That Convert”. Click here to get instant access to the recording of the training for free.